The holiday season may look different this year, but it remains one of the busiest times for consumers and businesses alike. Small businesses and major retailers are doing everything they can to bring in sales despite the new challenges 2020 has presented, including utilizing holiday social media trends. With  ... read more

Memes have taken over the internet, but their awesome power isn’t exclusive to just getting a good laugh. Many entrepreneurs have found success by using memes to reach their audience and leave a lasting impression. Here’s how to use and not use memes for online marketing. Go With What Fits  ... read more

Different Ways to Target Audience with Facebook Ads Identifying a target audience and actually having your ads appear in front of them are two unique challenges. But with powerful tools like Facebook Ads available for any business owner to use, it’s never been easier to create a target audience of  ... read more

In today’s digital world, social engagement and interaction are key to successful advertising and marketing. The goal is to stand out from your competition, understand your target audience, and connect with them in the long term. This means relevance in advertising, especially regarding internet advertising and website landing pages, beginning  ... read more

Don’t have a business Instagram account? You should. The social media sharing software offers users a platform to post pictures and videos, comment on them, and save them. Instagram is especially popular with Millennials and Gen Z users, making is a top ad platform for certain products and services. Generally,  ... read more

When was the last time you changed the privacy settings on your Facebook page? Updating these settings is something you should do regularly, for yourself and for your business, especially now that Facebook has changed its platform. Again. The changes came about because of the data breach of 87 million  ... read more

You’re on a mission. You’ve even imagined your campaign’s gone viral. If only that could come true. Having the right plan in place is going to help. So, let’s get organized. Follow our top four tips and you’ll be well on the way to giving your social media campaign strategy your  ... read more

With even small businesses now spending around $75,000 a year on digital marketing, it’s vital for everyone to find ways to cut corners without cutting quality. If you’re not putting a social media campaign strategy together for your brand, you’re missing out on an inexpensive way to engage with your  ... read more

            With the average small business now spending more than $75,000 a year on digital marketing, spending is only going to go up. If you’re not constantly updating your digital marketing strategy, you’re going to fall behind. You need to have a strategy that takes  ... read more

Did you know that 51 percent of Americans trust user-generated content more than any other information on a company’s website? Unfortunately, having a legitimate company with trustworthy products or services is no longer enough to earn a customer’s trust and business. In order to gain lead generation, it is imperative to implement customer reviews  ... read more