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Looking for a new lead generation strategy?To simplify your process, we’ve outlined four marketing options that always create new leads, no matter what your industry. In fact, we have seen some of the greatest results when using all four strategies together. The collective effort of a comprehensive digital marketing strategy which is paid and organic effectively generates leads and ultimately, conversions. Read on to learn about our most effective strategies for lead generation.
PPC
Pay-per-click (PPC) marketing is a way to get your brand noticed. The concept is based on the traditional advertising wherein you expose potential leads to your brand through adverts. Those include the following:
- Search Ads on search engine results’ pages
- Display Ad Banners across websites
- Video Ads on sites like YouTube
- App Ads on millions of apps
When a lead notices an ad that interests them, they can click on it. When they do so, they are redirected to whichever webpage you’ve linked to your ad. You can send them to a sales page, landing page, blog, or another online site.
One of the greatest things about PPC is the sheer versatility. When you set up your ad account, you can target leads with pinpoint accuracy. It doesn’t matter which industry, age group, or economic status you’re trying to hit.
That translates to lower costs and higher lead conversions. If you want to learn more, check out this article on Google PPC Campaigns.
Website Design
While a good PPC campaign will attract leads to your site, a great website design will keep them there. You can think of it as the glue that holds together your sales funnel. So the question is: what makes a great web design?
- Mobile Responsive: Built for both desktop and mobile devices. In 2018, people use mobile devices to search the web more than desktops. Your site must be built for both. Otherwise, you run the risk of rejecting potential leads.
- Fast:Â Your webpage should load quickly and look clean. Make sure to use small image files, perform a site audit, and choose the right plan from your web host.
- Attractive: Your leads like the look and the feel of the site. The color palette is simple. Navigation is easy. Your pages contain no clutter or distracting elements.
Social Media
Hello, this is where your prospects hang out. First, perform research to discover who your leads are, what they want, and where they hang out. Once you figure that out, you can begin approaching them on their favorite social media platform.
Whether your audience chooses to spend their time on Facebook, Twitter, Pinterest, or some other platform, that’s where you go. You can start creating your own posts to connect with your intended audience. Or you can try a social PPC campaign, using the social media platform as your main channel for paid ads.
SEO
Search Engine Optimization (SEO) is the method used to clearly define your website for search engines in order for them to rank highly in SERPs (search engine results pages)… aka you want to be on PAGE 1 right? When you use proper SEO techniques, you tell engines exactly what your site has to offer and deem it valuable enough to rank highly. Then, that engine can better gauge for whom your site is appropriate when users are making searches.
Excellent SEO leads to a higher search engine page rank. That, in turn, leads to more people visiting your site and generating more leads.
Which Lead Generation Strategy Should I Use?
We recommend using each lead generation strategy listed above as a collective team. They’ve been proven time and again over the last two decades. The trick is not to give up, but to constantly adapt to the everchanging Google, Facebook, etc updates and use analytics and data to better reach your target market.
Set a lead generation goal. Create your digital marketing strategy. Then tweak your approach until you reach your goal. The process takes a lot of work, but we can help you!
If you found this information helpful, take a minute to explore our website and request a quote or call 866-999-4736 to speak directly with the Exults team!
