Regular website pages and landing pages are both key elements in creating an effective website and online marketing campaign. But what is the difference between a landing page and a website page? A regular webpage and a landing page are distinctly different, regarding accessibility, navigation, format, and purpose. Understanding these  ... read more

Social media marketing is a crucial element in every successful digital campaign. 7 in 10 people on Facebook and 6 in 10 Instagram users check their social media accounts on a daily basis. Consumers utilize social media to read reviews, check the news, explore new products, and browse for entertainment.  ... read more

Digital marketing is a crucial element in the success of businesses across all industries. A strong digital presence across multiple platforms is the best way to reach consumers, build a positive brand image, and increase revenue. Digital marketing agencies provide businesses with the marketing services they need to establish and  ... read more

There have been reports that there may be a deal in the works between search engine mega organization Google and social media outlets TikTok and Instagram. This deal would allow TikTok and Instagram to be indexed by Google, meaning that the content from the applications would appear in the search  ... read more

Online reviews can make or break a company. In addition to negative reviews costing companies sales and public image, even a lack of customer reviews can dramatically reduce a company’s customer engagement and conversion. Companies with an online presence must have a review engagement plan to encourage customer feedback, implement  ... read more

The professionals at Exults know the internet and how to make it work for you. Whether your business is new in the world of online marketing or has been in it for a while, you probably know online marketing is always changing and evolving. At Exults, you’ll find a team  ... read more

  When we look at something grand from the outside perspective, we often miss out on the beauty of all the hard work that went into creating it. Disney+ is just the type of service that would have seemed like a foreign concept merely a generation ago, and given all  ... read more

Mobile devices have grown to become some of the most sought-after gadgets for daily use. But what has caused the surge in the demand for mobile devices? Well, it’s all about the convenience they offer. The fact that they are easy to carry and present powerful features are undoubtedly the  ... read more

  The holiday season may look different this year, but the gifting component appears to be in full swing. In response, the Google Shopping Gift Guide has already compiled a list of trends covering which products seem to be generating the most interest in 2020. Unsurprisingly, Exults found that a  ... read more

  The holiday season may look different this year, but it remains one of the busiest times for consumers and businesses alike. Small businesses and major retailers are doing everything they can to bring in sales despite the new challenges 2020 has presented, including utilizing holiday social media trends. With  ... read more