There have been reports that there may be a deal in the works between search engine mega organization Google and social media outlets TikTok and Instagram. This deal would allow TikTok and Instagram to be indexed by Google, meaning that the content from the applications would appear in the search  ... read more

Online reviews can make or break a company. In addition to negative reviews costing companies sales and public image, even a lack of customer reviews can dramatically reduce a company’s customer engagement and conversion. Companies with an online presence must have a review engagement plan to encourage customer feedback, implement  ... read more

The professionals at Exults know the internet and how to make it work for you. Whether your business is new in the world of online marketing or has been in it for a while, you probably know online marketing is always changing and evolving. At Exults, you’ll find a team  ... read more

  When we look at something grand from the outside perspective, we often miss out on the beauty of all the hard work that went into creating it. Disney+ is just the type of service that would have seemed like a foreign concept merely a generation ago, and given all  ... read more

Mobile devices have grown to become some of the most sought-after gadgets for daily use. But what has caused the surge in the demand for mobile devices? Well, it’s all about the convenience they offer. The fact that they are easy to carry and present powerful features are undoubtedly the  ... read more

  The holiday season may look different this year, but the gifting component appears to be in full swing. In response, the Google Shopping Gift Guide has already compiled a list of trends covering which products seem to be generating the most interest in 2020. Unsurprisingly, Exults found that a  ... read more

  The holiday season may look different this year, but it remains one of the busiest times for consumers and businesses alike. Small businesses and major retailers are doing everything they can to bring in sales despite the new challenges 2020 has presented, including utilizing holiday social media trends. With  ... read more

Rebranding doesn’t have to be a daunting task for your business. Even something as simple as a digital logo redesign can overhaul your company’s identity and completely reshape the impressions made on both your potential and existing customers.  It is important to recognize that as businesses continue to thrive and  ... read more

One of the best perks of using WordPress for your business website is that this platform allows for straightforward setup and endless customization. If your plugins don’t give you what you need for your business, you could be missing out on revenue, traffic, and new customers. Take a look at  ... read more

Memes have taken over the internet, but their awesome power isn’t exclusive to just getting a good laugh. Many entrepreneurs have found success by using memes to reach their audience and leave a lasting impression. Here’s how to use and not use memes for online marketing. Go With What Fits  ... read more