5 Reasons Why Home Services Companies Need To Invest In Local SEO

Have you been thinking about investing in local SEO for your home service business? 

You should. More than half of consumers search for home services online before booking an appointment. 

Worried about what the competition is doing?

You don’t need to be. Most home service consumers don’t even have a company in mind when they run a search.

It’s equally important to know that there is no one way to achieve the perfect search engine optimization (SEO) formula. And seeing tangible results starts with knowing your target audience, relevant keywords, and how to measure their success daily. More importantly, in addition to elevating your home service business and brand, local SEO practices scale your impact without having to do all of the work yourself or door-knocking in your target neighborhoods. 

Need a dedicated team to take control of your local SEO goals? Contact Exults today.

5 Reasons To Invest In Local SEO For Your Home Service Business

You keep hearing that you need to invest in local SEO to grow and make your business seen. But what is it and how does it work?

What Is Local SEO?

The overall goal of investing in local SEO is to improve your conversion rate – turning your potential customers into paying ones. Using relevant keywords in your content for your website and other platforms improves the chances of making more sales. This is because you’re using keywords potential customers are already searching for to bring them to your website and, ultimately, to your particular product or service. 

A few of the most popular home services people search for include:

• Air conditioning installation and repair
• Air conditioning sales
• Construction and contractors
• Heating and furnaces
• Landscaping
• Pest and rodent control
• Plumbing
• Pools and spas
• Roofing and gutters

Keeping up with your local SEO regularly doesn’t simply push you to the top of popular search engines like Google, Yahoo, and Bing. Managing your local SEO also allows you to review your results and make changes to your strategies quickly. It’s a cost-effective way to reach your target audience completely online.

1. Improve Home Service Company Visibility

Home service business owners know that there’s plenty of competition for customers to explore when they hop online. So it takes strategic digital marketing to stand out and shine. 

Local SEO attracts people already looking for your home services directly to your website. As soon as they reach your home page, that’s your opportunity to pull them in and keep them engaged with unique content covering your home service business and what makes it special. Keep in mind that while local SEO can bring in many more leads, it may take a fair amount of work to convert those leads into sales and ensure those strategies remain in line with your business’s goals.

Lucky for you, local SEO doesn’t have to be a complete guessing game when you know how to implement it properly. Talk to Exults about local SEO for your home service business. Get started right away!

2. Results Are Measurable

One of the best aspects of local SEO is that it’s capable of being measured. This means that you or your trusted team of local SEO experts can make adjustments in response to which keywords are trending and which are no longer working to generate traffic for your business. 

In the world of digital marketing, this is a huge plus and a game changer for those looking to stretch their marketing budget further. 

Analyzing and adjusting your local SEO strategy is usually done in one of three ways:

1. Free or low-cost online tools like Yoast SEO
2. SEO-specific tools like Semrush
3. Cost-effective solutions using a dedicated team to do the work for you like Exults

Although it is possible to DIY your local SEO methods, it may not be worth the time and effort you need to spend to see tangible results.

3. When You Need Balance In Your Life

The fact is that business owners and their employees have enough on their plate to worry about aside from cross-channel marketing. With technology and algorithms constantly changing, it requires too much time that distracts you from other more important tasks – such as delivering your service and operating your business efficiently. This is why companies choose to have an experienced local SEO team on their side to research, test, understand, and tweak those keywords for them. 

4. Money-Saving Benefits

You’ve already invested in your company’s website. So make sure your website is being seen and viewed to make that investment worth it! Even the most stunning and engaging website design won’t do anything for you if it isn’t searchable. This is where a local SEO digital marketing firm comes in handy. 

Hiring a team like Exults for your home service business’s local SEO means you can…

• Reap the rewards of intentional SEO practices
• Have SEO experts on your side without having to pay for them to be in-house
• Ensure your SEO is up to date and adjusted as needed

…All while running your business and remaining focused on your responsibilities.

5. Achieve ROI Goals

Using local SEO as a tool allows you to create a user experience that flows smoothly from an initial search to your main call to action (CTA). Whether your CTA is buying now, scheduling a call, or something similar, your customers should be able to quickly navigate each step to make a purchase or book an appointment.

With the right strategy and reports in place, you should be able to tell which CTAs are working for your business and which need refining to be more effective. 

Change Your Growth Results With Local SEO For Your Home Service Business

As a full-service digital marketing agency, home service business owners often prefer to outsource their local SEO needs because it saves them time and money. You have an important job to do – keeping homes in working order. As such, we keep your home service business flush with leads thanks to our local SEO services and comprehensive marketing strategy.

You don’t need to drain your resources and energy to get quality leads from your local SEO results. Using a multi-talented digital marketing firm for your search engine optimization maximizes your sales opportunities and stretches your budget further. Plus, you have more power to tell your story and stand out from the competition in your area.

Begin tapping into the audience you want to do business with. Get started with Exults today.