Regular website pages and landing pages are both key elements in creating an effective website and online marketing campaign. But what is the difference between a landing page and a website page? A regular webpage and a landing page are distinctly different, regarding accessibility, navigation, format, and purpose. Understanding these  ... read more

Social media marketing is a crucial element in every successful digital campaign. 7 in 10 people on Facebook and 6 in 10 Instagram users check their social media accounts on a daily basis. Consumers utilize social media to read reviews, check the news, explore new products, and browse for entertainment.  ... read more

Digital marketing is a crucial element in the success of businesses across all industries. A strong digital presence across multiple platforms is the best way to reach consumers, build a positive brand image, and increase revenue. Digital marketing agencies provide businesses with the marketing services they need to establish and  ... read more

Online reviews can make or break a company. In addition to negative reviews costing companies sales and public image, even a lack of customer reviews can dramatically reduce a company’s customer engagement and conversion. Companies with an online presence must have a review engagement plan to encourage customer feedback, implement  ... read more

The professionals at Exults know the internet and how to make it work for you. Whether your business is new in the world of online marketing or has been in it for a while, you probably know online marketing is always changing and evolving. At Exults, you’ll find a team  ... read more