Regular website pages and landing pages are both key elements in creating an effective website and online marketing campaign. But what is the difference between a landing page and a website page? A regular webpage and a landing page are distinctly different, regarding accessibility, navigation, format, and purpose. Understanding these  ... read more

Digital marketing is a crucial element in the success of businesses across all industries. A strong digital presence across multiple platforms is the best way to reach consumers, build a positive brand image, and increase revenue. Digital marketing agencies provide businesses with the marketing services they need to establish and  ... read more

Rebranding doesn’t have to be a daunting task for your business. Even something as simple as a digital logo redesign can overhaul your company’s identity and completely reshape the impressions made on both your potential and existing customers.  It is important to recognize that as businesses continue to thrive and  ... read more

One of the best perks of using WordPress for your business website is that this platform allows for straightforward setup and endless customization. If your plugins don’t give you what you need for your business, you could be missing out on revenue, traffic, and new customers. Take a look at  ... read more

Millennials have the strongest buying power of any demographic – and they also use their phone 150 times a day. That should be all you need to know to realize that a mobile-optimized website is beneficial for your business. Think about how often you browse on your cell phone while you’re out and about, or  ... read more

Once you’ve got your website SEO optimized, the next step to start really driving traffic to it. But, how do you do that? Ads are a great way to send targeted traffic to your website, but if you’re not using proper PPC optimization, then you’re going to miss out on a  ... read more

First impressions are everything when it comes to business. This is particularly true in the hyper-competitive digital economy. With nearly 2 billion websites currently online, you’ve got to do everything you can to stand out from the competition. Users decide whether or not they like your website within the first 5 milliseconds of their  ... read more

First off, what even is API? Don’t let how it sounds scare you; An API simply means an Application Programming Interface. So, a Google Map API is an already programmed app software that allows you to display maps on your website, and that’s all there is to it. Let’s take  ... read more

A human’s attention span used to be 12 seconds, but in this age of high-speed internet, it’s shortened to eight seconds instead. That’s right. People have shorter attention spans than goldfish. If you want to catch someone’s attention and keep them on your website, you need to do it fast. That’s  ... read more

Is your website helping your business or potentially hurting incoming customers conversions? If you haven’t done a website upgrade in a few years, it could mean that your website could use a refreshment to better represent your product or service. Your website needs to be user-friendly, content-driven and relevant to  ... read more