Memes have taken over the internet, but their awesome power isn’t exclusive to just getting a good laugh. Many entrepreneurs have found success by using memes to reach their audience and leave a lasting impression. Here’s how to use and not use memes for online marketing. Go With What Fits  ... read more

5 Benefits of Content Marketing Your Business Can’t Ignore 1. Content Helps People and Google Find You What are the chances that you’ll find your site at the top of the results page when you look it up on Google? One of the reasons why a site comes up at  ... read more

Chances are high that programmatic bidding is already a part of your ad campaign- that’s the case for 50% of all digital display ads sold. Digital display ads today are sold in one of two ways: as real-time bidding (RTB) and Programmatic Direct. Simply put, programmatic direct advertising works like  ... read more

Instagram launched in 2010 and now boasts over 1 billion monthly users. They know what they’re doing when it comes to attracting and keeping an audience. Constant improvement and new updated features are partly responsible for that growth. Keep reading to find out more about the Instagram update, “recommended posts.” We’ll  ... read more

First off, what even is API? Don’t let how it sounds scare you; An API simply means an Application Programming Interface. So, a Google Map API is an already programmed app software that allows you to display maps on your website, and that’s all there is to it. Let’s take  ... read more

The latest of Google’s initiatives to improve loading time for landing pages is parallel tracking. It’s currently an opt-in service but the search engine titan is going to be making it a requirement for all pages on October 30th, 2018. If your advertising knowledge isn’t expert than you’re probably wondering what this  ... read more

Is your website helping your business or potentially hurting incoming customers conversions? If you haven’t done a website upgrade in a few years, it could mean that your website could use a refreshment to better represent your product or service. Your website needs to be user-friendly, content-driven and relevant to  ... read more

To be optimized for search engines, websites must be trustworthy and high-quality while also meeting performance requirements — such as loading fast on all devices and being formatted correctly for desktop and mobile screens. Accelerated mobile pages (AMPs) help fulfill this need. Here’s why you should be using them. Make  ... read more

Every business owner knows that a high page ranking with Google is key to getting products and services in front of customers. However, not all business owners know how to improve Google rankings. Read on to learn more about search engine optimization (SEO) and how you can use it to  ... read more

At a point in history where data privacy is a huge priority, it came as a shock to many people when they discovered that Cambridge Analytica — a political data firm that President Trump hired for the 2016 election campaign — harvested the data of up to 87 million Facebook  ... read more