According to reliable industry forecaster, Magna, advertising spend is projected to grow by 7.3% – surpassing $900 million. Events like the Presidential election and the Summer Olympics will play a part for many businesses as they attract larger-than-usual crowds this year. You may even be surprised that some of these read more

It’s no secret that ChatGPT has entered the scene in 2023. With universities installing AI screening software and business owners raving about the new tool to help with writing and brainstorming tasks, people everywhere are exploring its capabilities.  AI may be all the buzz right now, but it’s nothing new.  read more

Rebranding doesn’t have to be a daunting task for your business. Even something as simple as a digital logo redesign can overhaul your company’s identity and completely reshape the impressions made on both your potential and existing customers.  It is important to recognize that as businesses continue to thrive and read more

When it comes to prepping for a natural disaster, it’s better to be safe than sorry. Evacuate and/or load up on water, batteries, canned food, gas, and sand bags… ASAP. Hurricane hack: assuming you don’t wait too long, order emergency supplies (including water) on Amazon Prime.  But you’re not here read more

When it comes to prepping for a natural disaster or pandemic, it’s always better to be safe than sorry. The unknown can be scary. You’re here because you want to know about how to pivot your digital marketing for a natural disaster or pandemic. So, let’s get started! If your read more

Don’t Discount The Power Of Email Marketing Email marketing is one of the most important business strategies to reaching a wide audience. In addition to social media and web marketing, email marketing reaches a huge audience of potential customers. To learn how important email marketing is to your business, read these 8 read more

If your business doesn’t have a handle on brand management yet, now is the ideal time to start. Learn the basics of brand management and find out how it can keep your business ahead of the game. What Brand Management Involves Brand management essentially involves manipulating each aspect of your read more

In today’s digital world, both social engagement and interaction are key to successful advertising and marketing. The goal is to stand out from your competition, understand your target audience, and make a meaningful connection with them in the long term. After all, people do business with people they know, like, read more

Chances are high that programmatic bidding is already a part of your ad campaign- that’s the case for 50% of all digital display ads sold. Digital display ads today are sold in one of two ways: as real-time bidding (RTB) and Programmatic Direct. Simply put, programmatic direct advertising works like read more

How Google Images Has Improved Shoppable Ads Imagine being able to take the best of the shopping experiences found in Pinterest, Facebook, and Instagram, and then creating a spectacular mashup that resonates with consumers and encourages them to make purchases with a quick click. In essence, that’s what Google Images read more