If your business doesn’t have a handle on brand management yet, now is the ideal time to start. Learn the basics of brand management and find out how it can keep your business ahead of the game. What Brand Management Involves Brand management essentially involves manipulating each aspect of  ... read more

Did you know that 51 percent of Americans trust user-generated content more than any other information on a company’s website? Unfortunately, having a legitimate company with trustworthy products or services is no longer enough to earn a customer’s trust and business. In order to gain lead generation, it is imperative to implement customer reviews  ... read more

YouTube updated it’s logo, and unlike other major tech company logo changes, this change was made with very little outrage. The reason there wasn’t a backlash was because the logo tweak makes a lot of sense. In fact, I wonder what took them so long. In case you can’t remember  ... read more

You can run the best business in the world, and you still won’t avoid the occasional scathing review. Sometimes it’s your company’s fault. Sometimes it’s not. Regardless, you should ALWAYS respond to a negative review, and here’s why: It shows you care about the quality of your product It shows  ... read more