Different Ways to Target Audience with Facebook Ads Identifying a target audience and actually having your ads appear in front of them are two unique challenges. But with powerful tools like Facebook Ads available for any business owner to use, it’s never been easier to create a target audience of read more

Chances are high that programmatic bidding is already a part of your ad campaign- that’s the case for 50% of all digital display ads sold. Digital display ads today are sold in one of two ways: as real-time bidding (RTB) and Programmatic Direct. Simply put, programmatic direct advertising works like read more

How Google Images Has Improved Shoppable Ads Imagine being able to take the best of the shopping experiences found in Pinterest, Facebook, and Instagram, and then creating a spectacular mashup that resonates with consumers and encourages them to make purchases with a quick click. In essence, that’s what Google Images read more

When was the last time you changed the privacy settings on your Facebook page? Updating these settings is something you should do regularly, for yourself and for your business, especially now that Facebook has changed its platform. Again. The changes came about because of the data breach of 87 million read more

Small businesses have the ability to get an edge online if they explore all of the marketing options available to them. As the technology of mobile devices improves, advertising opportunities also improve. Here are some of the top mobile marketing methods to be aware of: 1. Offer a Mobile App read more

What exactly makes an ad “unskippable?” Google’s Art, Copy & Code team has set out to find an answer to this question.  They experimented on Mountain Dew’s Kickstart “Come Alive” – a popular ad that has been running on T.V. and TrueView for 2 months and earned nearly 9 million read more