Go Mobile With Your PPC Strategy

It’s old news that people frequently use their mobile devices to explore the internet. However, you shouldn’t take for granted that those mobile users will contribute to the success of your pay-per-click campaigns. Use the following suggestions to go mobile with your PPC strategy.

Make Sure Your Website Is Optimized for Mobile

If you’ve ever tried to look at a regular-format website on your smartphone, you know how frustrating it is. You have to constantly zoom in to see what you’re looking at, and navigation is tricky. If your website isn’t optimized for viewing on mobile devices, users won’t stay there for very long. Therefore, a significant portion of the money you put toward your PPC campaign might go to waste.

Know What People Search for on Mobile

Knowing the purposes for which people generally use their mobile devices will help you craft your ads and place them appropriately. Rather than doing extensive research on their phones, most people are looking for quick information. They might want to get a phone number for a business, compare prices on something they’re thinking about buying or make quick purchases.

Time Your Ads Right

Research shows that mobile browsing is at its highest at the beginning of the day — before work — and the end of the day — after work. In the middle of the day, people tend to search for information on their regular computers. Purchases on mobile peak at the end of the day. Keeping these points in mind can help you strategically decide when to place your PPC ads.

You don’t want the money you invest in PPC to fall short of its potential ROI. Use the above tips and enlist experts to help get the most out of your mobile PPC strategy. The pros at Exults are eager to help you plan your next moves, so contact them today.