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  • by Zach Hoffman

    Social media marketing is a crucial element in every successful digital campaign. 7 in 10 people on Facebook and 6 in 10 Instagram users check their social media accounts on a daily basis. Consumers utilize social media to read reviews, check the news, explore new products, and browse for entertainment.

    Benefits of Social Media Marketing:

    • Cost-Efficient
    • Reach Broader Audiences
    • Increased Customer Engagement
    • Improve Brand Image
    • Drive Website Traffic
    • Paid Advertisement Services
    • Metrics to Evaluate Performance

    Social media is used by consumers all over the world and across all demographics. Not utilizing social media platforms would cause your business to miss out on an immense potential of untapped audiences.

    What Industries Benefit from Social Media?

    social media marketing

    One of the best things about social media is its effectiveness for businesses in all industries. There is a social media platform with the potential to reach company audiences, regardless of the demographics of your unique consumer base.

    Social media marketing is beneficial for industries, including:

    • Technology
    • Music
    • Fashion
    • Food
    • Real Estate
    • Legal Professionals
    • B2B Services
    • Various Other Industries

    Which Social Media Platform Should You Use?

    benefits of social media marketing

    Facebook and Twitter are still very popular social media platforms used by audiences of all ages. Facebook and Twitter are also indexed by Google Search Engine which has the potential to improve your search engine results page rankings (SERPS).

    YouTube is one of the most highly ranked social media platforms and has one of the broadest demographic of populations.

    Other Popular Social Media Platforms Include:

    • Instagram
    • Snapchat
    • LinkedIn
    • Pinterest
    • TikTok

    Pinterest is not a technical social media platform, but many consumers use the website to explore new brands, ideas, and products.  Pinterest has a massive following for consumers searching for new DYI project ideas, tattoos, home décor, and other inspirational images.

    Younger audiences are utilizing TikTok and Snapchat regularly. These platforms allow users to reach audiences through multimedia content.

    How To Develop a Social Media Marketing Campaign

    how to develop social media marketing campaign

    The following information is all essential for the development of an effective social media campaign.

    1.) Strategize

    First, decide what you would like to accomplish with your social media campaign. Knowing what goals you would like to accomplish is essential for choosing the best platform. This is also necessary for knowing what metrics to track to evaluate your campaign’s performance.

    These goals could include expanding professional connections, increased website traffic, improved customer experiences, etc.

    2.) Develop Your Social Media Page

    Develop a social media page with your brand values at its core. Design your page using your brand colors, high-quality graphics, banners, and post content that is relevant to your target audience. Post regularly to remain relevant.

    3.) Be Active on Social Media

    Use social media to share organizational news, community involvement, blog posts, and to engage new audiences. Respond to all consumer feedback in a mature way that reflects positively on your brand.

    Social media is also a great opportunity to connect with other professionals in your industry. Use this opportunity to network with service providers, industry experts, and other potential influencers.

    3.) Track Campaign Performance

    Some platforms (Ex: Twitter) offer analytical tools to help assist in tracking your social media campaign performance. There are also other free online tools, including Google Analytics, that also provide important information.

    There is also an extensive list of paid tools that work in real-time to deliver performance data. It is best to reach out to social media marketing professionals to learn more about which tools are worth the investment.

    4.) Outsource to Maximize Campaign Effectiveness

    Social media marketing is a full-time job. Invest in the right tools and services to get the most out of your social media campaign efforts. Rarely is this a task that can be handled in-house due to a lack of human and financial resources.

    Outsourcing allows you to focus on your business without hiring a salaried employee to handle your social media management needs. Exults specializes in digital marketing campaign strategies, development, and management.

    Social Media Management

    is social media marketing important

    Exults provides an extensive list of premier social media management services, including the development and management of advertisement campaigns. These campaigns are effective in helping businesses across all industries reach influencers.

    Reach out to the experts at Exults today at 866-790-4891 for more information about professional social media management services.


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