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Privacy Policy

Updated: January 29, 2024.

This ExultsX Privacy Policy explains how Search Engine Operator, Inc. d/b/a Exults (“Exults”, “We”, “Us” or “Our”) collects, stores, processes, shares and uses information collected when You (“You”, “Your” or “User”) access or use the ExultsX platform, functionality, plug-ins, add-ons and related programs (collectively, the “Services”). By registering for an ExultsX account or using the Services, You signify that You agree to be bound by this ExultsX Privacy Policy. If You do not agree to the terms of this ExultsX Privacy Policy You must discontinue using the Services immediately.


We generally collect the following information: (1) technical data passively collected from You and any individuals who use the Services (“Technical Data”); and (2) information that You voluntarily submit to Us about You, Your company and/or Your clients (“User Data”).

Technical Data Collection

We collect general technical data that is not personally identifiable such as device information, IP address and browser type. We collect this information through registration forms, click tracking, automatic logging files, etc. Other information We request is optional. We use cookies to allow You to move quickly through the ExultsX platform, to recognize repeat visitors, and to allow You to take advantage of some of Our Services’ special features. We also use cookies to collect Services usage information, estimate Our total audience size and traffic, and help Us improve Our Services’ experiences by measuring which areas are of greatest interest to users.

A cookie is a string of information that is sent by a website and stored on Your hard drive or temporarily in Your computer’s memory. Cookies are small files and won’t pose any significant disk space concerns. You can turn off the ability to receive any of these cookies by adjusting the browser in Your computer. The Help menu on the menu bar of most browsers will tell You how to prevent Your browser from accepting cookies, how to have the browser notify You when You receive a new cookie, and how to disable cookies altogether.

We also use clear GIFs, Web beacons, and other tracking devices to follow visitor usage of Our site. The data collected through these mechanisms is anonymous, and We do not link it to the personal data You may provide Us.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which We have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

User Data Information

If You register for an ExultsX account to access or use the Services, We collect personal information about You and Your company such as contact information (including name, billing address, e-mail and telephone number), business information (including details about Your law firm, its practice areas, its team members and its clients), and payment information (such as financial information including bank account number, credit card number and expiration date and other information including credit scores obtained from credit reference agencies).


We use this information to provide You access to the Services, to improve the Services, for billing and payment processing and for marketing purposes.

We will occasionally send You information via email about Our Services and special deals/promotions. We may use personal information We collect about You to help Us determine the most relevant information to share with You. If You prefer not to receive any marketing communications from Us, You may opt out of these types of communications by sending an e-mail to Us at zach.hoffman@exults.com

We may disclose Technical Data and User Data to (i) an affiliate (limited to a parent company, subsidiaries, joint venture partners or other companies that We control or that are under common control), (ii) an acquirer of Exults, or (iii) a successor by merger or equity purchase.

We may disclose Technical Data and User Data if We have a good-faith belief that doing so is required by a subpoena or other judicial or administrative order or otherwise required by law or in connection with an actual or proposed corporate transaction or insolvency proceeding involving all or part of the business or asset to which the information pertains. This may include responding to legal requests from jurisdictions outside of the United States, where We have a good faith belief that the response is required by law in that jurisdiction.


We take data protection very seriously. Every User is entitled to the following data protection rights:

If You would like to exercise any of these rights, please contact Us at zach.hoffman@exults.com. 


Data Disclosure

We may disclose Technical Data and user Data where We deem it appropriate or necessary to prevent violation of the ExultsX Terms of Service or any other agreements to which We are a party; protect the rights, safety or interests of ExultsX, Our affiliates, any individual, or the general public; maintain and protect the security and integrity of Our Services or infrastructure; protect ourselves and Our Services from fraudulent, abusive, or unlawful uses; investigate and defend ourselves against third-party claims or allegations; assist government enforcement agencies; or protect against potential legal liability.

Data Retention

We keep Your personal information no longer than necessary for legitimate business purposes or as required by law.


The security of Your information is important to Us. The personal information We collect about You is stored in limited-access servers behind a firewall. We will maintain safeguards to protect the security of these servers and Your personal data. However, no method of transmitting or storing electronic data is ever completely secure, and We cannot guarantee that such information will never be accessed, used, or released in a manner that is inconsistent with this policy.

Change of Ownership

In the event of a change in ownership, or a merger with, acquisition by, or transfer, or sale of all or a portion of Our assets to, another entity, We reserve the right to transfer all of Your personal information, including email addresses, to that entity. We will use reasonable efforts to notify registered Users of any such transfer to an unaffiliated third party (by a posting on Our homepage, or by email to Your email address that You provided to Us, as chosen by Us at Our discretion).

Notice to California Residents 

If You are a resident of the state of California, You are entitled to request information regarding the disclosure of Your personal information by Us to a third party for the third party’s direct marketing purposes. To make such a request, please send an email to zach.hoffman@exults.com.

EU General Data Protection Regulation (GDPR) 

Exults complies with the EU General Data Protection Regulation (GDPR). For more information please contact Us at zach.hoffman@exults.com. 

Updates to This ExultsX Privacy Policy

We may change this ExultsX Privacy Policy from time to time. The most recent version of the ExultsX Privacy Policy will always be available at https://www.exults.com/exultsx/privacy-policy with the date updated on the top of the page (the “Effective Date”). If We make any material changes, We will give You a reasonable opportunity to consent to the change. By using the Services after the Effective Date, You are deemed to agree the terms of the updated ExultsX Privacy Policy.

If You have questions, concerns or feedback regarding this ExultsX Privacy Policy, You can contact Us at zach.hoffman@exults.com.

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