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  • Man performing Google search on mobile device.Every business owner knows that a high page ranking with Google is key to getting products and services in front of customers. However, not all business owners know how to improve Google rankings. Read on to learn more about search engine optimization (SEO) and how you can use it to improve your Google rankings.

    Use Descriptive Metadata

    The title tag on your page appears at the top of the browser, and search engines also use it to display the page in the search results. The title tells users and the search engine what’s on your page. Google only displays up to 78 characters in the title, so you want to keep them short and relevant with the keywords toward the front.

    Exults google search

    Optimize SEO for Mobile

    Google once used the desktop version of a page for ranking. However, as more people use their mobile phones for browsing online, the search engine company is now beginning to use the mobile version for ranking. Therefore, ensuring your site is optimized for mobile usage is essential.

    Update Content Regularly

    Google views content regularly updated as relevant, offering higher rankings to websites that often update content. Since content is the number one thing that drives people to your website, you want to ensure relevant and quality content created just for your users.

    Blog Optimization

    To maximize your blog’s potential, you can take a few essential actions.

    • Including relevant keywords is important to increase visibility of your posts on search engines.
    • Promote your blog on social media channels to increase visibility and attract new readers.
    • Don’t forget to engage with your audience by responding to comments and creating opportunities for discussion.
    • Ensure the content is interesting for your target audience. This will help drive organic traffic.

    Landing Page Optimization

    If you’re looking to improve your website’s performance, then landing page optimization is a must. A landing page is the first thing your audience sees when they arrive on your site, so making a good impression is crucial. Optimization aims to ensure your landing pages are engaging, easy to navigate, and quickly deliver the information your visitors need. There are many ways to optimize your landing pages, from improving page load time to adding clear calls to action.

    Use Authoritative Links to Improve Ranking

    Linking is also important in your site. Avoid using “Click Here” for your links since that phrase has no value with search engines. Instead, use phrases that are rich with keywords for your links. Also, make sure to periodically check for dead links throughout your site.

    Along with these tips for improving Google rankings with SEO, contact Exults to see how this full-service agency can help you with all your digital marketing needs.


    How do I refine Google search results?

    To refine your Google search results, you can use a variety of operators and filters to narrow down your search. Some tips for refining your search results include:

    1. If you are searching for a specific phrase or term, put it in quotes to ensure that Google only returns results that include that exact phrase.

    2. Use the “site:” operator followed by the site’s URL you’re searching for.

    3. To find results from a specific time range, use the “daterange:” operator followed by the start and end dates in Julian format.

    Can you pay Google to rank higher?

    It is possible to use paid advertising (such as Google Ads) to show up at the top of SERPs. This is not the same as organic search rankings. Attempting to manipulate search rankings through unethical or spammy tactics can result in penalties or even removal from Google’s index.

    The best way to improve your website’s visibility in search results is through quality content creation, strategic keyword targeting, and ethical SEO practices.

    How does SEO work?

    Optimizing your website and content is the process of enhancing your visibility and ranking on search engines. engine results pages. When someone searches for a certain target keyword or phrase, search engines like Google use algorithms to determine which websites and pages are most relevant and valuable for that query.


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