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by Joy Thompson
It’s no secret that having a mobile-friendly website can increase your conversions and help you skyrocket to the top of search engine results.
The only problem?
You’re not quite sure how to make a website mobile friendly.
Read on to learn how to create a design that works across multiple mobile devices and operating systems.
Then, learn where you can go to find the professional digital marketing help you need to take your desktop and mobile sites to the next level.
Optimize Your Images
While a giant photograph of some of your top-selling products or smiling clients might be eye-catching on a desktop site, oversized images can slow loading speed to a crawl — and seriously mess with the formatting — on a mobile device.
Instead, make sure the images you use on a mobile version of the website are as light as possible. Switch to JavaScript, choose one central image as opposed to a slideshow, and post lower resolution photos.
Don’t forget to crop and study up on the aspect ratio to seriously save on bandwidth and ensure images load quickly and completely.
Stop the Autoplay
We know that video marketing is on the rise, and it’s true that it can be an excellent addition to your overall digital marketing plan.
However, stop to consider if it really belongs on a mobile-friendly website.
Eliminate the autoplay features of a video, and instead allow mobile users to click on a link to be redirected to a video instead.
When it comes to choosing the right mobile video player for a mobile site? We suggest going with an HTML5 player, which is compatible with most mobile devices.
While we’re on the subject of automatic features — skip the pop-ups and automatic redirects to an app store or another site. Not only will it slow things down, but it’s also off-putting to consumers.
Consider Site Design
The final step in learning how to make your website mobile friendly.
Make sure that you’ve optimized your overall site design.
First off, make sure to include follow buttons to your social media profiles, and always ensure your contact information is visible.
When you look at your website, search for things that can be cut. This includes excess plugins, large images, slow-loading graphics, and especially giant walls of text.
Remember that the mobile screen is much smaller than a desktop, so aim to de-clutter your mobile website as much as you can.
Above all, if you include appointment request forms, question and answer forms, or contact forms on your mobile site, ensure they’re mobile friendly.
Otherwise, none of your hard work will pay off!
Need Professional Help Creating a Mobile Friendly Website?
Sometimes, the best way to create a mobile-friendly website is to leave it to the professionals.
That’s where we come in.
We’re a full-service digital marketing agency, which means that we can help you with mobile-friendly design in addition to SEO, social media, and more.
When you’re ready to transform your site and web presence as a whole, reach out to us.
