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by Joy Thompson
Back in 2016, companies spent over $65 billion on SEO alone. That should give you an idea of how important search engine optimization is for an online business to prosper.
But what kind of SEO should you focus on? There’s on-page SEO and off-page SEO. Both are different in style and format, but they both work towards the same goal: driving traffic to your site to gain conversions and profits.
Regardless of whether you choose on-page SEO or off-page SEO, you need to look at the current trends. After all, you might need to improve your website speed to improve your SEO ratings. But what’s the difference between the two?
If you’re ready to learn more, read on.
What is Off-Page SEO?
This type of SEO’s focus is increasing your domain authority with the use of other website links. The biggest factor affecting this SEO type is the quantity and quality of backlinks to your website. In recent years, people now realize that it’s more important to focus on the latter instead.
What this means is that off-site SEO should make shareable content. This improves your chances of earning those valuable links and improving your entire campaign. After all, your competitors’ domain authority can dictate the number of good links you need to surpass them.
Don’t believe some of the things you heard–buying links is never beneficial. There was once a time where it was, but now Google penalizes this practice. After all, this type of rank manipulation technique doesn’t give any value to anyone searching using the keywords you use.
It’s important to avoid companies that offer link directories that only aim to increase their clients’ domain authority. Always remember that quality will always win out on the end.
What is On-Page SEO?
This type of SEO focuses on optimizing your website’s components. These factors affect your search engine rankings. With Google getting around 90% of the search engine market, most people optimize using this company’s algorithms in mind.
The biggest factors include fast-loading pages or general website speed. The search engine aims to help their users to find answers as fast as they can. Optimizing for load speed ensures that your customers get a good experience–resulting in higher search rankings.
Another thing you need to pay attention to is your content. Your pages should contain useful information for your potential audience. If they use specific search words, your page should give them what they’re looking for.
Your content should give value to your end users while making it easy to read. Google’s algorithm measures your pages’ usefulness and relevance. Invest and reap the benefits.
On-Page SEO or Off-Page SEO: What’s the Better Choice?
It’s not about choosing which is better among off-page SEO and on-page SEO.
It’s always great to use these two types together to ensure that your search engine rankings improve. But if you need to focus on something first, go for on-site SEO before your off-site SEO.
On-site SEO helps set the foundation to ensure that you gain more visibility. If you need more help with your SEO campaign, contact us today. We’re a full-service agency that specializes in SEO and other disciplines that will help make your website flourish.
