Top 4 Standout SEO Trends of 2018 | Internet Marketing Fort Lauderdale Services Include SEO, PPC, Web Design, & Social | Exults
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    October 22, 2018 by Joy Thompson

    seo tips for business websiteAre you trying to keep up with the latest SEO trends?

    If so, you know how hard it can be to stay up to date. Missing an update may mean that your website’s ranking starts to fall.

    If you’re not keeping up, now is the time to start. But knowing all the updates can be difficult to do on your own.

    Lucky for you, we’ve written a short guide to help you know the SEO trends of 2018. Read on for the top 5.

    1. Voice Search: The Newest Search Trend

    One new search trend is the option for users to do a voice search. While this is a new trend, it’s one that is becoming quite popular.

    In fact, 1 in 5 online searches comes from a voice search. This is astonishing because voice search came out 10 years ago.

    Searches that come this way are more conversational. This means you should start optimizing some pages to the way people ask questions.

    This also means that you can’t rely on keywords alone. While they are still valuable, you should focus some of those efforts on voice.

    2. Site Speed: The One We Knew Was Coming

    For some time, experts have expected Google the make site speed an important factor in SEO. This year they made it official.

    You have to be able to make your site work quick. While this is important for SEO, it’s also important for your users. Nobody wants to stay on a slow site.

    3. Video Seach: The Search of the Future

    Experts also expected video search to be a new factor in SEO. Predictions say that this aspect of SEO will continue to grow in importance.

    In fact, by 2021, over 80 percent of consumer traffic will be video content. That far surpasses any other type of content.

    Part of this is because YouTube continues to grow, and at the moment, it is the second largest search engine. Google owns the company, so this may be why Google is emphasizing this.

    Video content is a great way to show your knowledge off. If your site isn’t taking advantage of this format, you’ll need to do so soon.

    4. Long Form Content: No Suprise Here

    Although video content is growing, Google search continues to reward long-form content. Users also tend to like long-form content over any other kind.

    Long-form also tends to have more information than shorter articles do. Because of this, there’s a good chance other websites will link to your long-form content.

    This content has to be more than long though. It also needs to have great SEO, and because it is longer, you have more opportunities to include keywords. Make sure to begin doing this soon.

    Looking for More About the SEO trends of 2018?

    Are you looking for more about the SEO trends of 2018? Check out our SEO blog for more information.

    Doing SEO and online marketing on your own can be difficult. If you’re searching for a professional service to help, please give us a call at 866-999-4736 or request a quote from us on our website.

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