April 4, 2014 by Admin
As any professional Internet Marketing agency should do, we track our own brand name with various tools as it emerges on the internet (more on that later). Most of the times we get a lot Bible verses, but just a few days ago though, we got a more interesting-than-usual alert– a namedrop (of sorts) on popular news website Newser with none other than President Barack Obama.
Find the article here or (preferably) just check out the screenshot below:
Political views aside, we thought it was an opportune time to
newsjack go back through Obama’s presidential history to uncover a few other times where he may have exulted. Please note: this is not a comprehensive or politically-biased list. Take this blog post for what it is…a silly listicle. We apologize in advance if you were trying to find an actual useful political article.
This seems like a no-brainer to start here. Obama had a lot to ‘exult’ when he made American history by becoming the first black President.
Obama is historically bad at making March Madness brackets, but in 2009 he struck gold with his UNC pick. Unfortunately, it didn’t pan out for him the other 3 times he picked the Tar Heels to make the Final Four. His current championship game this year is Michigan State vs Louisville (ouch!).
While we didn’t see the President exult in public on the popular Funny Or Die sketch, we know he did later in the Oval Office. By being smarter than every other (less hip) US President, he was able to drive an unprecedented amount of traffic to Healthcare.gov through a viral internet video.
Ok, so maybe he didn’t ACTUALLY appear in the music video, but the idea of it being true when the Huffington Post first wrote about it in 2010 made us exult. Check out 1:01 of the video for his non-cameo.
In conclusion, a couple things….
You want to control how your brand is portrayed publicly on the internet. It’s always better to be proactive versus reactive when a maybe less-than-ideal article pops up using your company name. There’s a million of these tools, but for starters, utilize tools like:
The article that spurned this blog post was neither good or bad, but let’s pretend it was bad. There are tactics that you’d want to employ to bury or hide the negative search result, so that the search results that do appear on the first few pages of Google are positive. If you ever need these kind of services (known specically as rep management and more broadly as SEO) feel free to reach out to us, 954-763-1130 and we can advise you how to proceed.
And just in case…
If you’re reading this because you were being proactive finding your ‘brand name’ on the internet, nice job on social media– you really get it. Also, if you ever need any rep management for you, Michelle, or your Democratic friends, hit us up at 954-763-1130 and let our receptionist Mariela know that I referred you.
Miguel, Social Media Director at Exults