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    June 21, 2017 by Joy Thompson

    Running an Adwords campaign can seem overwhelming at first, but you’re sure to see results if you approach your marketing strategically. Check out these four tips to see just some of the ways we are able to optimize your AdWords campaign and produce results.

    Create Additional Ad Groups

    Some keywords are more valuable than others. If you have hundreds of keywords in one ad group, you could drive up your cost-per-click (CPC) and quickly go over budget. Breaking up your campaigns into dozens of ad groups will lower your CPC while giving you more visibility into what works with your campaign and what doesn’t.

    Limit When and Where Your Ads Are Shown

    Another way to save money is to narrow when and where your ads are shown. If you’re a local business, you really only need to display ads within 10 or 20 miles of your operation. Furthermore, limiting the hours that your ads are shown to when you’re open can increase the number of store visitors and calls you receive.

    Add Negative Keywords

    When you track what keywords get clicks and drive traffic to your website, look for words that have high bounce rates and low conversion rates. While you might like getting clicks, the customers aren’t converting, which means the marketing isn’t effective. By setting negative keywords, you can improve the quality of traffic to your website and increase your ROI.

    Ad Extensions and Call Outs

    Google allows brands to add four additional ad extensions (or links to other pages) and four call-outs describing your brand. This allows customers to learn more about what you have to offer while you take up more space in the search rankings. Would you rather have one link for users to click on or five?

    If you want to take your Adwords campaign to the next level, work with the best. Check out Exults for your paid search, social, and website needs.

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