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Social Media

Connect and Create Fans.

It’s hard to be successful without social media these days. As more and more individual users hop onto the big platforms, like Facebook and Instagram, companies inevitably need to follow suit in order to reach them.

One common challenge many business owners encounter with social media marketing is the fact that every platform requires a different type of post format and preferred posting frequencies can also vary quite a bit. So, in order to have an optimal social media strategy, you need to turn to the experts.

And that’s where our Exults team comes in!

Social Media Management

While you can have a single social media strategy, it needs to be flexible enough to encompass all platforms and their individual target markets. We specialize in setting up and enacting strategies for the following types of social media:

Facebook

Almost like the “Mecca” of social media, this popular platform is filled with different options for businesses. You can create a fan page, where people “like” your company and receive updates about specials and new products. These posts can be shared throughout the site, garnering attention. Also, some businesses take this a step further by creating a private fan group page that people need to join to access – customers love exclusivity! Businesses can also create events for their customers to be aware of and attend.

Instagram

Images are everything on Instagram. This is the place where influencers tend to gather by the thousands and you can connect with them, as well as regular users, by posting compelling pictures and plenty of accompanying text and hashtags.

Twitter

One of the oldest social media platforms is still active today, Twitter still plays a large role in helping businesses connect with their followers. A well-worded Tweet and relevant hashtags are enough to call attention to your company.

TikTok

This short video creation platform is perfect for businesses to promote their products and services. Many users enjoy using TikTok because the videos are short, entertaining, and trendy! Businesses can use trendy hashtags and join challenges to reach new clients and customers.

LinkedIn

Created for people to share their resumes and network with one another on a professional level, many businesses have joined the site as well. It’s a good place to post career opportunities, blog posts, press releases, and other forms of news that open your business up to a new audience.

Pinterest

Often overlooked by businesses, Pinterest is great if you have a store that sells goods like clothing, craft, home items, and more! Users may choose to “pin” your pictures (with a link to your site included) to their boards, which helps spread the word about your business in an organic fashion.

However, it doesn’t end here! Not only do you need a solid social media strategy, but we also need to monitor your fans, likes, followers, and clicks to ensure that your social media strategy is indeed alive and working. If it’s not, then it’s time to switch or modify your strategy to find one that’s more advantageous for your unique social media business needs.

Social Media Advertising

Having an updated social media profile for your business is only the first step. The next involves placing advertising on those sites in order to boost your profile and further engage with new and existing customers on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok. At Exults, we’ll help you with:

Placing Ads

There’s more behind placing an ad than just clicking on the option. You need to reach the right target audience on the correct platform in order to be successful. We know the ins and outs of the various types of social media ads and will steer you in the right direction to social media success.

Adjusting Campaigns

You’ve got to remain flexible on the fly! Sometimes campaigns need to be adjusted once they are in motion. Either you aren’t seeing the right kind of success or any success at all. Changing things up can lead to drastically improved numbers.

Reaching Influencers

Influencers can be a great way to spread the word about your product. However, you need to target the right ones in order to have some success. We can help you with this crucial type of specific campaign.

Why Choose Us

With so many other things that you need to juggle to keep your business running, you probably don’t have time to handle your social media on a daily basis. But luckily, we’re here! It’s time to turn this crucial form of outreach over to the social media experts at Exults.

Our Exults team is ready to expand your digital marketing footprint! For more information on our Social Media Marketing services, call us at 866-790-4891 today!

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