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Get Noticed in Your Neighborhood With Local SEO for Lawyers

Are you struggling to get clients in your local area due to low online visibility?

Potential clients often turn to the internet to find legal services close to them. Without a solid online presence, law firms may find it difficult to compete against larger, more established firms with more resources at their disposal.

Our Local SEO agency for law firms can help you improve online visibility in your local area. We use tried and tested strategies to get your firm noticed by potential clients looking for legal services nearby. Our SEO experts will work directly with you to identify the relevant keywords and phrases your audience is searching for and optimize your legal practice to ensure that you appear at the top of the search engines. This ensures that someone looking for a lawyer in your area will find you first. Keep your law firm from getting lost in the crowd - contact us today to find out how we can help you succeed locally.

Local SEO For Lawyers

Increase Visibility in Your Area When You Partner With Exults

If someone gets in a car accident, experiences medical malpractice, or needs divorce counsel, who do you want to come up in the results when they search “lawyer near me”? With our help, it can be your firm!

Build Brand Awareness

Harnessing local SEO for your law firm’s website will increase your ranking on search results tenfold.

Appear in the Local Pack

We’ll put your business name in the local 3-pack, so you show up at the top of organic search results.

Increase ROI

More clients equal more business, which means you’ll make back every penny you spend on marketing, and then some!

We do the Optimization so You Don't Have To

At Exults, we understand that your efforts are better spent on what’s important to you, i.e., your clients. Let us handle the local search engine optimization. Our local SEO strategies are tried and tested. We have the numbers to prove it.

Leverage the Power of Lawyer Local SEO

Our Strategic Local SEO for Attorneys has the Capability to Get Your Law Firm Seen by the Right People in Your Location.

You shouldn’t have to claw your way up to the first page of search engines. Your legal firm deserves to be seen, and we know it. With our help, you can get into the top three without overspending on outdated marketing strategies.

Boost Your Local SEO Ranking

Odds are, potential clients in your area are looking for you. They just can’t find you! We can help you rank higher on search engines by:

  • Conducting keyword research to improve organic traffic
  • Creating a strong content strategy that appeals to your target personas
  • Optimizing your website to enhance its crawlability for search engines

Increase Online Presence

If you want to grow your business, you need to get your business in front of the right people. We can help boost your visibility by:

  • Designing and developing stunning pages for your website
  • Elevating your social media presence
  • Making your website more memorable through engaging content and UX/UI

Gain More Prospective Clients

We’re not going to send random people to your website. We’ll ensure every person visiting your site is a qualified lead needing your counsel. We can accomplish this by:

  • Improving the client’s journey through the sales funnel
  • Implementing reputation management so potential clients can see your law firm in a positive light
  • Creating a dedicated contact page so clients know how to reach you

Maximize Your ROI

There’s no point in an amazing local SEO strategy if it’s not making you money. We can help you make every penny back on your investment by:

  • Investing in tried and true local SEO methods
  • Tracking and optimizing key metrics
  • Creating tailor-made, custom strategies suited for your brand

Dedicated to Helping Your Firm Succeed

Our marketing strategies are tailored to fit the unique needs of each business we work with, which demonstrates our expertise and commitment to our work. We’re dedicated to assisting many types of lawyers, such as:

Local Optimization

If you're a local law firm looking to improve your online visibility, local optimization services might be exactly what you need. Local optimization includes optimizing your website for local keywords, creating and claiming a GBP listing, and getting listed in online directories.

Improving your local SEO can attract more foot traffic to your physical location or drive more online conversions. It's a smart investment for any small business looking to grow their client base and increase revenue.

On-Page SEO

On-page SEO services optimize your website's content, tags, and metadata to make it more search engine-friendly. Doing this makes it easier for people to find your website when searching for relevant keywords. Some common on-page SEO tactics include keyword research, optimizing title tags and meta descriptions, using header tags, and improving page load speed.

Technical SEO

Some examples of technical SEO services include improving page speed, fixing broken links, optimizing images and videos for search engines, and ensuring that your website is mobile-friendly. By investing in technical SEO services, you can improve the overall performance of your website. This can lead to an increase in traffic, better leads, and ultimately more revenue for your business.

Keyword Research

By identifying the most relevant and effective keywords for your specific location and industry, these services can help increase your website traffic and generate more leads and sales. Working with local SEO professionals means you can trust that your firm is in good hands. If you're a lawyer who helps car accident victims, a potential client will do a Google search for "car accident lawyers." Targeting this transactional keyword can help you bring in more revenue.

Competitor Research

Our team at Exults is dedicated to helping businesses like yours stay ahead by providing in-depth analysis and insights into your competitors' strategies and tactics. Using various tools and techniques, we'll gather valuable information on your competitors' strengths, weaknesses, opportunities, and threats, allowing you to make informed decisions about your business strategy.

Local SEO Audit

A local SEO audit can help you find areas for improvement and develop a strategy to increase your visibility in search results. You can get a comprehensive local SEO audit service tailored to meet your law firm's unique needs. From analyzing your website's structure and content to assessing your online presence on social media and directories, we leave no stone unturned in our quest to help you rank higher in local search results.

Content Marketing

At Exults, we offer comprehensive content marketing services. We specialize in creating high-quality, engaging content to help you connect with your audience and drive more traffic to your site. We've got you, from blog posts and social media updates to email newsletters and website copy.

Our experienced writers and marketers will work closely with you to understand your brand's unique voice and create content that reflects it. We know that legal nuances are of the utmost importance, so for any topic, from estate planning to loss of consortium to punitive damages, we know our stuff!

Content Creation

Our team of talented writers can create high-quality content that is tailor-made to your specific needs and goals. We take our time to understand your brand so that we can create content that resonates with them. Plus, we're always here to answer any questions and ensure you're happy with the final product.

Blog Writing

Our creative team is passionate about creating engaging, informative content to help you grow your brand and connect with your audience. We take the time to understand your unique voice and style so that we can create blog posts that truly resonate with your readers. Whether you need weekly blog posts or a one-time project, we are here to help. Trust us to deliver high-quality content that will keep your readers returning for more.

Social Media

If you're feeling overwhelmed by the demands of managing your social media presence, don't worry - you're not alone! We are here to help. Our services can handle everything from creating content and scheduling posts to monitoring engagement and analyzing data. With a team of experts on your side, you can rest assured that your social media channels, such as Facebook, Instagram, and Twitter, will be taken care of while you focus on running your law firm.

Google Business Profile (GBP) Setup

Setting up a Google Business Profile is an essential step for any business looking to improve its online presence and attract more clients. We will work with you to create a customized profile that accurately reflects your law firm and its unique offerings.

We'll make sure your profile includes all the important details, such as your hours of operation, contact information, and reviews from satisfied clients. Our GBP optimization services give you a greater chance of ranking in Google Maps.

GBP Review Management

Google reviews can be a powerful tool for attracting new clients and building trust with your existing clients. However, managing those client reviews can be time-consuming and overwhelming. We can help you monitor your reviews, respond to customer feedback, and even improve your overall rating. By entrusting the management of your Google reviews to us at Exults, you can focus on running your firm while we take care of the rest.

FAQ Setup

The FAQ page is an excellent way to answer common questions your clients may have. It's also a great way to improve your website's SEO by including relevant keywords and phrases. Once your FAQ page is set up, we'll update it regularly with new questions as they arise. This will keep your target audience engaged and informed and help establish you as an authority in your industry.

NAP Optimization

NAP (Name, Address, Phone number) optimization is important because it helps search engines like Google understand that all the listings belong to the same business, and therefore increases your chances of ranking higher in search results. NAP is three crucial pieces of business information that clients need to find and contact your business. By optimizing your NAP information, you're making it easier for clients to find you online and increasing your visibility in search results.

Ongoing Management

Our ongoing management services include things like regular updates to your profile's information, responding to customer reviews and messages, and even creating posts to highlight new products or promotions. With so many people using Google to search for businesses online, engaging and informative profiles are essential for attracting new clients and keeping your existing ones happy.

Landing Pages

A landing page dedicated to local SEO services can be a great way to boost your law firm's online presence and attract more potential clients in your area. By optimizing your website for local search terms and targeting specific geographic regions, you can improve your chances of showing up at the top of search engine results pages (SERPs). We can ensure your website is optimized for maximum visibility and conversions.


Our team of experts has years of experience creating visually stunning and user-friendly landing pages that will help drive traffic to your website. We'll work closely with you to understand your goals and target audience and create a customized landing page that perfectly captures the essence of your brand. With our design, development, and optimization expertise, we'll ensure that every element of your landing page is optimized for maximum impact.

UX Design

Our team is dedicated to creating landing pages that look great and provide a seamless user experience. We understand the importance of a well-designed landing page - it's the first thing your potential customers will see, and it can make or break their decision to stick around and explore your website.

A/B Testing

A/B testing services can help you identify what's working and what's not by comparing different versions of your landing page. With these services, you can test elements such as headlines, images, call-to-action buttons, and more to see which drives the most conversions.

Conversion Rate Optimization (CRO)

CRO services are designed to help you identify areas where your landing pages could be improved and then implement changes that will increase the number of visitors who take action on your site. Whether it's tweaking the design, refining the messaging, or adding more compelling calls-to-action, conversion rate optimization can help you get more bang for your buck from your website.

Common Questions

When it comes to optimizing your law firm’s website, you want to make sure that the SEO service you choose has experience working with law firms and understands the unique challenges and opportunities in this industry.

Additionally, they should conduct thorough keyword research to identify the most relevant and high-traffic keywords for your practice areas. On-page optimization is also crucial, including optimizing title tags, meta descriptions, header tags, and content for targeted keywords.

Finally, off-page optimization strategies such as link building and citation management can help improve your website’s authority and visibility in search results. It’s important to choose an SEO service that takes a holistic approach to optimizing your website and understands the specific needs of your law firm.

Local SEO is optimizing a business’s website to appear higher in local search results, such as when someone searches for a business or service in their area. Local SEO involves a variety of tactics, such as optimizing your website and content for local keywords, creating and optimizing local business listings on platforms like Google Business Profile, building local citations and backlinks, and leveraging customer reviews.

The goal of local SEO is to help businesses connect with potential customers in their local area, increase visibility and traffic to their website or office, and ultimately drive more sales and revenue.

There are several ways to tell if your local SEO efforts are working, including:

1. Increased website traffic: If your local SEO strategy is working, you should see an increase in website traffic from users who are searching for your products or services in your area.

2. Higher search engine rankings: Local SEO aims to improve your business’s visibility in local search results. If your practice ranks higher in search results and appears in the Google 3-pack, it’s a good sign that your local SEO efforts are paying off.

3. More leads and conversions: The ultimate goal of local SEO is to drive more leads and conversions for your business. If you’re seeing an increase in phone calls, form submissions, or other types of conversions, it’s a clear indication that your local SEO strategy is working.

4. Positive online reviews: Online reviews play a crucial role in local SEO. If you’re receiving more positive reviews on platforms like GBP, Yelp, or other directory listings, it’s a good sign that clients are finding and engaging with your business, thanks to your local SEO efforts.

5. Analytics data: Finally, monitoring key metrics in Google Analytics can help you find out if your local SEO strategy is working. Look for increases in organic traffic, time on site, and a decreased bounce rate to gauge the effectiveness of your efforts.

Law SEO can have numerous benefits for law firms, including:

1. Increased visibility: By optimizing your website for search engines, you can boost your ranking in search results and increase the chance that potential clients will find you online.

2. More targeted traffic: Law SEO can help you attract more qualified leads by targeting keywords and phrases relevant to your practice areas and geographic location.

3. Improved credibility: A well-optimized website can help establish your firm as a credible authority in your field.

4. Better user experience: Law SEO often involves optimizing website content and design to improve user experience.

5. Cost-effective marketing: Compared to traditional marketing methods like print advertising or billboards, law SEO is a relatively cost-effective way to promote your firm and attract new clients.

Internet marketing works. Let us prove it.

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