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by Joy Thompson
You put a lot of work into your content strategy so you can optimize engagement and boost search engine rankings. But are you making the most of seasonal keywords in your content? What are seasonal keywords? Is it worth the effort to incorporate them into your content? How can you reap the greatest benefits from them? We have the answers to all your questions.
Seasonal Keywords — What Are They?
The concept behind seasonal keywords is simple; they’re the phrases that people search for most at certain times of the year. For example, early in the year, many people will be searching for information about the NFL playoffs and the Super Bowl. In December and November, people will be searching for gift ideas.
Is It Worth It?
The downside to using seasonal keywords is that they can distract from your efforts to reach your long-term SEO goals. Some keywords are relevant all year long, and those are the ones that are going to give you the most benefit year after year, especially if your goal is to create evergreen content.
The upside to using seasonal keywords is that they are highly relevant for a short period of time, and they can boost your traffic. Also, since not all businesses use seasonal keywords, there tends to be less competition.
Whether it is worth it for you to use seasonal keywords depends on both your long-term and short-term goals.
How to Get the Most From Seasonal Keywords
If you decide to use seasonal keywords, be sure you:
- Use a platform like Google Insights to forecast which terms will have the greatest relevance.
- Post seasonal content shortly before the season you’re targeting.
- Don’t neglect your long-term SEO goals while you’re producing seasonal content.
It is definitely possible that seasonal keywords could play a beneficial role in your strategy to reach new audiences. If you want to learn more about seasonal keywords and if they are right for your internet marketing strategy, contact the digital marketing experts at Exults.