There have been reports that there may be a deal in the works between search engine mega organization Google and social media outlets TikTok and Instagram. This deal would allow TikTok and Instagram to be indexed by Google, meaning that the content from the applications would appear in the search  ... read more

Online reviews can make or break a company. In addition to negative reviews costing companies sales and public image, even a lack of customer reviews can dramatically reduce a company’s customer engagement and conversion. Companies with an online presence must have a review engagement plan to encourage customer feedback, implement  ... read more

The professionals at Exults know the internet and how to make it work for you. Whether your business is new in the world of online marketing or has been in it for a while, you probably know online marketing is always changing and evolving. At Exults, you’ll find a team  ... read more

  The holiday season may look different this year, but the gifting component appears to be in full swing. In response, the Google Shopping Gift Guide has already compiled a list of trends covering which products seem to be generating the most interest in 2020. Unsurprisingly, Exults found that a  ... read more

One of the best perks of using WordPress for your business website is that this platform allows for straightforward setup and endless customization. If your plugins don’t give you what you need for your business, you could be missing out on revenue, traffic, and new customers. Take a look at  ... read more

5 Benefits of Content Marketing Your Business Can’t Ignore 1. Content Helps People and Google Find You What are the chances that you’ll find your site at the top of the results page when you look it up on Google? One of the reasons why a site comes up at  ... read more

In today’s digital world, social engagement and interaction are key to successful advertising and marketing. The goal is to stand out from your competition, understand your target audience, and connect with them in the long term. This means relevance in advertising, especially regarding internet advertising and website landing pages, beginning  ... read more

It’s no secret that voice search is changing the way that people search for things online. In 2017, 13% of American households owned some type of smart speaker. By 2022, it is expected that this percentage will go up to 55%. As a business, knowing and understanding how to use voice  ... read more

  Numerous candidates running for office in 2020 have been called out for using Google’s dynamic translation tool on their official websites. Errors made by machine-powered translation widget often compromise the intended meaning or correctness of a phrase. With almost 62 million Americans speaking a different first language at home, your onsite content shouldn’t be English-only.  ... read more

2019 is finally here. Are you prepared to stay ahead of the curve as far as your SEO marketing strategy goes? 2018 was the year for going mobile and bulking up on serious link juice. These practices will still hold great merit this year. If you haven’t made use of  ... read more