The holiday season may look different this year, but the gifting component appears to be in full swing. In response, the Google Shopping Gift Guide has already compiled a list of trends covering which products seem to be generating the most interest in 2020. Unsurprisingly, Exults found that a  ... read more

One of the best perks of using WordPress for your business website is that this platform allows for straightforward setup and endless customization. If your plugins don’t give you what you need for your business, you could be missing out on revenue, traffic, and new customers. Take a look at  ... read more

5 Benefits of Content Marketing Your Business Can’t Ignore 1. Content Helps People and Google Find You What are the chances that you’ll find your site at the top of the results page when you look it up on Google? One of the reasons why a site comes up at  ... read more

In today’s digital world, social engagement and interaction are key to successful advertising and marketing. The goal is to stand out from your competition, understand your target audience, and connect with them in the long term. This means relevance in advertising, especially regarding internet advertising and website landing pages, beginning  ... read more

It’s no secret that voice search is changing the way that people search for things online. In 2017, 13% of American households owned some type of smart speaker. By 2022, it is expected that this percentage will go up to 55%. As a business, knowing and understanding how to use voice  ... read more

  Numerous candidates running for office in 2020 have been called out for using Google’s dynamic translation tool on their official websites. Errors made by machine-powered translation widget often compromise the intended meaning or correctness of a phrase. With almost 62 million Americans speaking a different first language at home, your onsite content shouldn’t be English-only.  ... read more

2019 is finally here. Are you prepared to stay ahead of the curve as far as your SEO marketing strategy goes? 2018 was the year for going mobile and bulking up on serious link juice. These practices will still hold great merit this year. If you haven’t made use of  ... read more

As any digital marketing business should, the Exults team pays close attention to how we present ourselves across the media and use various tools to track our brand name as it emerges on the Internet. Our digital marketing agency was founded upon a stringent work ethic of attention to detail,  ... read more

            With the average small business now spending more than $75,000 a year on digital marketing, spending is only going to go up. If you’re not constantly updating your digital marketing strategy, you’re going to fall behind. You need to have a strategy that takes  ... read more

Did you know that 51 percent of Americans trust user-generated content more than any other information on a company’s website? Unfortunately, having a legitimate company with trustworthy products or services is no longer enough to earn a customer’s trust and business. In order to gain lead generation, it is imperative to implement customer reviews  ... read more