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    January 20, 2017 by Joy Thompson

    A successful Internet marketing campaign requires a vast knowledge of different concepts and ideas. Unless one understands how dot com lifestyle works, making headway will be a tough nut to crack. Let’s take a brief look at a few concepts like SEO, PPC, Web design news and Google news to understand their meaning and how they impact your online business presence.

    What is SEO and Does it Work?

    SEO stands for Search Engine Optimization. It is an internet marketing buzz word for acquiring organic traffic to your website. While search engine’s reasoning for searching, locating, and ranking a site may remain a mystery for you, SEO experts understand there are words used by the audience in different niches to find the content they want. It is such words, called keywords that become the ingredient used for SEO activities to get your website discovered by search engines.

    However, knowing the proper search words (keywords) is one problem down; the ability to use it the right way is another hurdle a site owner needs to cross to optimize their site. It is here that SEO specialist service is required. Noting that putting too much of search words in a single document may result in keyword stuffing and it’s punishable by search engines.

    What is PPC and How Does it Work?

    Marketing is an activity that cuts across every buying and selling endeavor. In a brick and mortar business, traditional marketing activities like advertising, trade shows, word of mouth, direct mail and other inbound and outbound activities happen. In internet marketing, various concepts and ideas also happen, and one of them is PPC.

    PPC stands for pay-per-click. It is an advertiser’s method to pay for ads that are clicked by the potential customers. Clicking means the advertising company has successfully delivered an ad before a potential audience and they get paid for the job done. The system is software driven that collects valid clicked ads to compute the worth of the clicks.

    Web Design News

    Every internet stakeholder needs to keep tabs on web design news to understand trends and activities in your industry. A web design strategy that brings a difference in the architecture of your site may be the edge you need to stand out. You may have heard site owners complaining bitterly how their optimizing efforts aren’t getting the compensatory response, in terms of ranking and visibility, from search engines. The reasoning for that may be because the site is not mobile-friendly or built with responsive design.

    Not many web owners suspect the architecture of their sites to be the issue; they keep spending more money on SEO, marketing, content, and so on without commensurate improvement on their site. Is your website mobile compliant and do you know what that means? Following web design news will open your eyes to such news and how it affects your site’s overall performance.

    Google News

    You may have heard of Google updates like Penguin, Panda, Hummingbird, and news about algorithms that directly affect your site. The free news aggregator provided by Google allows you to choose among thousands of news websites to get regular updates on relevant issues affecting your business.

    Keeping up to date with Google News on current issues in your niche gives you an edge over the competition and makes you a champion in your market.

     

    Not sure where to get started with digital marketing? Contact us today and we’ll be happy to give you some guidance!

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