5 Reasons Why You Need a Website Upgrade | Internet Marketing Fort Lauderdale Services Include SEO, PPC, Web Design, & Social | Exults
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    July 28, 2018 by Joy Thompson

    website updateIs your website helping your business or potentially hurting incoming customers conversions?

    If you haven’t done a website upgrade in a few years, it could mean that your website could use a refreshment to better represent your product or service.

    Your website needs to be user-friendly, content-driven and relevant to draw in potential customers. If it’s none of these things, then the big question is:

    Are You in Need of a Website Upgrade?

    There are many ways to determine if your website is doing more harm than good.

    So ask yourself the following questions:

    Is It Mobile-Friendly?

    With so many people working remotely, the days of accessing the internet exclusively from a PC or desktop are dwindling.

    So your customers – and potential customers – need to be able to switch between devices with different screen sizes. That means your website must be able to adapt to these various screen sizes. If you fail to comply to converting to a mobile responsive site, it could mean that users will lose interest. Today’s generation loses interest within seconds – often because there are a million other options and why waste your time on an ancient site that you can’t read anything on?

    Is It Easy to Navigate?

    Your website has about four seconds to make an impression.

    So if your navigation is a confusing maze that’s hard to follow, users are not going to stick around.

    Your website should do the following:

    • Sum up your core services
    • Make information simple to find
    • Clarify where the viewer is on the site and where to go next
    • Provide a clear call-to-action (CTA)on the service or product page
    • Be mobile-friendly

    Even if your site is not severely disorganized, your viewer should never get lost or have trouble finding info.

    Does It Have a Blog?

    If not, get one.

    Blogging is the best way for you to connect with your readers and customers on a personal level.

    You can use it to share tips, advice, articles or whatever else interests your readers. And it puts you in a position of authority.

    Another plus?

    Since Google favors sites with fresh content, having a blog is an amazing way to boost your SEO.

    Can You Control Necessary Changes?

    Back in the old days – i.e. a few years ago – some designers made a habit of coding in languages that made changes virtually impossible. After all, making those changes was a part of their bread and butter.

    But times have changed.

    You should be able to get into the backend of your website to make any needed changes. Without that internal control of your website, you’re losing out on a lot of opportunities to sell.

    Is it SSL Certified?

    SSL certificates are no longer an option or added bonus – they are a must if you want your website to be up to par with best practice. Not sure what it does? SSL Certificates

    • Protect your website’s sensitive information
    • Increase Google rankings
    • Enhances customer trust
    • Keeps data secure between servers
    • Improves conversion rates

    Is Your Website a Relic?

    If you answered any of the above five questions with a “no,” then a website upgrade is definitely in order.

    But don’t worry. You don’t have to go at it alone.

    Feel free to contact us to find out how our custom website designers can help you make the most of your website. And start getting that traffic you deserve.

     

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