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  • In North America, 70% of the population has at least one social media account. In other words, social media is a fantastic way to reach your target audience, no matter who they are…. I mean when’s the last time you’ve met someone and they didn’t have SOME form of social media?

    But it can be tough to know which social media platform is best for your business. That’s why we put this post together outlining the best social media marketing platforms of 2018.

    Check it out to decide which one will work best for your company.


    Let’s start with the world’s biggest social media network: Facebook. With more than 2 billion monthly users, it’s become ubiquitous, and it’s not going anywhere.

    Facebook posted soaring revenue and profit in its first earnings report following privacy concerns, shocking many analysts’ predictions. Revenue rose nearly 50% to $11.97 billion, and quarterly per share profit increased from $1.04 to $1.69. Even more, net income rose 63% to nearly $5 billion, compared with $3.06 billion a year ago.

    One of the best things about it from a business perspective is all the different things you can use it for. You can do regular posts, host events, do live streams, and much more. There are tons of options.

    They also have the best social media advertising platform out there which is perfect if you’re interested in reaching people through paid ads.

    With paid Facebook ads, you can target people using an uncountable amount of demographic and interests. A baby diaper brand can target “New moms” in a certain neighborhood near a grocery store that sells their products specifically. Or a new local vegan restaurant can target ages 18-35 interested in “plant-based diets”, “Veganism”, and “Animal activism” in all within 5 square miles.

    The options are truly endless with how specific and targeted you can make your campaigns. It’s unimaginably useful!

    Here are a few examples of brands using Facebook ads to target various markets to download aps, sign up for TV subscriptions, and check out local grocers:

    Promoting your business at social media


    Instagram is continuing to grow in popularity. It started as a photo sharing app and has now grown into a photo, video, and live stream application.

    They even have a story feature now where you can post content that only appears for 24 hours, taking a page out of Snapchat’s book, and actually becoming even more popular than Snapchat now a days!

    It’s a place for creativity, which means that if you are looking to take your brand to new heights in a creative sense, it’s perfect! Eye-catching images can do a lot to grow your brand on Instagram.

    In addition, when advertising on Facebook, there is an option to add Instagram ads to your campaign completely free of charge!

    The following example shows brands who utilize tagging in their instagram posts to make it easier for users to scroll through and click an item they like that links directly to a checkout page on their website:

    instagram shopping


    Twitter is a great way to get information out quickly and efficiently. It’s where people talk about the latest current events and get into conversations about all types of topics.

    If you’re looking to engage with your customers from a conversation standpoint, Twitter is where you should go.

    twitter ad


    Don’t forget about Pinterest! It’s a visual site that appeals to a wide audience of lots of different ages.

    People use it to collect things that they want to save for later. This is perfect for fashion companies, travel companies, and anyone in the food industry. People also love to pin things about parenting and children.

    For example, a furniture company can utilize Pinterest very usefully by creating targeted ads for users searching for various couches, blinds, side tables, etc.

    While the audience skews female, there are still plenty of guys using Pinterest too, so don’t count it out if you market mainly to men.

    The following is an example of what a paid Pinterest ad looks like. It blends fairly well with regular pinterest posts, which we’ve noticed coverts well with users looking to buy furtniture through Pinterest!

    pinterest ads

    Final Thoughts

    Now that you’ve read all about the best marketing platforms in terms of social media, it’s time to make some choices. What platforms will work best for reaching your target audience?

    Have questions or want to learn more? Reach out to us anytime for a free quote and consultation of your brand’s potential social media marketing strategy.


    **Some images containing ads are examples from non-affliated companies for privacy measures

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