Memes have taken over the internet, but their awesome power isn’t exclusive to just getting a good laugh. Many entrepreneurs have found success by using memes to reach their audience and leave a lasting impression. Here’s how to use and not use memes for online marketing. Go With What Fits  ... read more

When was the last time you changed the privacy settings on your Facebook page? Updating these settings is something you should do regularly, for yourself and for your business, especially now that Facebook has changed its platform. Again. The changes came about because of the data breach of 87 million  ... read more

2019 is finally here. Are you prepared to stay ahead of the curve as far as your SEO marketing strategy goes? 2018 was the year for going mobile and bulking up on serious link juice. These practices will still hold great merit this year. If you haven’t made use of  ... read more

As any digital marketing business should, the Exults team pays close attention to how we present ourselves across the media and use various tools to track our brand name as it emerges on the Internet. Our digital marketing agency was founded upon a stringent work ethic of attention to detail,  ... read more

With even small businesses now spending around $75,000 a year on digital marketing, it’s vital for everyone to find ways to cut corners without cutting quality. If you’re not putting a social media campaign strategy together for your brand, you’re missing out on an inexpensive way to engage with your  ... read more

            With the average small business now spending more than $75,000 a year on digital marketing, spending is only going to go up. If you’re not constantly updating your digital marketing strategy, you’re going to fall behind. You need to have a strategy that takes  ... read more

Curious about the newest PPC trends? Google reported $33.74 billion in the third quarter of 2018 in ad revenue. Facebook reported $13.54 billion in that same quarter for ad revenue. This is significant for two reasons. First, other PPC platforms, such as LinkedIn, Pinterest, and Bing are galaxies away from  ... read more

Did you know that 51 percent of Americans trust user-generated content more than any other information on a company’s website? Unfortunately, having a legitimate company with trustworthy products or services is no longer enough to earn a customer’s trust and business. In order to gain lead generation, it is imperative to implement customer reviews  ... read more

As huge year over year sales from Cyber Monday show, the online market continues to dominate the holiday shopping season. While it hasn’t quite clearly taken over the brick-and-mortar shopping experience, that future doesn’t seem too far off. Online sales during the holiday season have seen an average rise of  ... read more

Back in 2016, companies spent over $65 billion on SEO alone. That should give you an idea of how important search engine optimization is for an online business to prosper. But what kind of SEO should you focus on? There’s on-page SEO and off-page SEO. Both are different in style  ... read more