How an Old Website Design Is Costing You Money | Internet Marketing Fort Lauderdale Services Include SEO, PPC, Web Design, & Social | Exults
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    September 30, 2018 by Joy Thompson

    Web design studio with responsive web site promotion. Computer display, laptop, tablet and smart phone mockup on office desk. Plant and coffee beside.First impressions are everything when it comes to business. This is particularly true in the hyper-competitive digital economy. With nearly 2 billion websites currently online, you’ve got to do everything you can to stand out from the competition.

    Users decide whether or not they like your website within the first 5 milliseconds of their visit. That statistic alone is enough to be wary of unappealing website design, as you’ll never get another chance to make a first impression.

    Considering that 94% of negative website reviews are related to bad website design, ignoring or neglecting your web design simply isn’t an option.

    Let’s take a closer look at how outdated and poor website design is costing you money.

    1. You Can’t Optimize For SEO

    Google updates its algorithms incessantly. Some of these updates can have a major impact on a site’s SEO ranking, such as the Google Panda update. Some massive sites were essentially knocked off of Google’s front page overnight.

    It’s essential to be able to easily reconfigure your website to avoid a drop in Google SERP rankings. You need to make sure you have ready access to your website and that your web developer doesn’t hold all the keys to the kingdom.

    If you ARE working with a web developer, it’s incredibly important that you can reach them quickly. Google updates come out of the blue and it’s important to be able to react quickly if you need a website redesign.

    2. Slow Page Load Time

    Page speed is becoming an increasingly important metric for determining search engine results page (SERP) ranking. Users expect a website to load in four seconds or less. Anything more than that and you’ll start hemorrhaging site visitors.

    Google knows this and ranks websites accordingly. Google will rank websites with faster page speed load times. If your goal is to reach the front page of Google (which it should be), you need to make sure your site loads as quickly as possible.

    3. Non-Responsive Web Design

    Mobile users account for 51.2% of all Internet traffic in 2018. Ignoring their needs essentially overlooks half of your potential audience.

    Google now indexes the mobile version of a website before desktop! Mobile-friendly design was a prevalent trend a few years ago, but these days it’s a must. This means some website owners and webmasters cannot overlook the importance of having a mobile-friendly site design.

    Anyone who doesn’t could be accused of having bad web design. Think of how annoying having to scroll over to read a landing page. Now imagine you’re the one who’s doing the annoying.

    Is this the impression you want to leave your audience with?

    The Internet is becoming more intertwined with how we live our lives each and every day. Seeing as how a negative review can inflict lasting damage on your company’s reputation, it’s essential to avoid outdated and unresponsive web design whenever possible.

    Ready To Overcome Outdated Website Design?

    Web design is evolving at the speed of thought. It can be hard to keep track of what’s good and what’s bad web design. Luckily, we’ve got you covered!

    Check out our custom website services and look at a few examples of Exults work!

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