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Learn how we turned a local water sports facility into a destination.

  • Branding
  • Redevelopment
  • Responsive
  • Custom Images & Graphics
  • Micro Animations

The Project.

Highlighting the convenient activity facility available to Broward College Students

Tigertail Lake is a water sports and activity facility available to Broward College students and the surrounding Broward County community. It’s in an easily-accessible location, and offers a variety of land and water sports along with lessons, group activities, and corporate trainings.

After being open for years without any real growth in attendance and use, they needed a way to boost their numbers and get the community engaged.

The Creative.

Our primary goal was to highlight the facility, rentals, activities, and lessons offered at Tigertail Lake in an easy to understand format. We developed custom icons to represent not just the activities, but also the courses, and the types of group activities offered.

The Responsive.

Because a large portion of the target audience for this website is college students, we needed to ensure mobile usability was at the forefront of this development. We mocked up all mobile views prior to implementing to ensure the native mobile experience was simple, fast-loading, and easy to navigate.

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