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Learn how we increased the amount of investment partners by building a better website.

  • Branding
  • Redevelopment
  • Wordpress
  • Responsive

The Project.

Private equity investment firm looking to add some local flavor.

As a private equity investment firm, it was important that Palm Beach Capital balance professional merits with a visually pleasing website. The previous iteration of their site hadn’t been updated in several years, so they knew it was time for a refresh.

Palm Beach Capital wanted a clean, modern design that wasn’t too sterile looking. Because they are based in Florida, they wanted a design that would reflect the vibrancy of the Sunshine State. There were also a few technical requirements that were important to them, like vCard download ability for each one of their team members and the ability for advanced sorting within their portfolio including: sorted by all, realized, active, alphabetical, and sector, for ease of browsing.

The Creative.

We added lead-ins on the homepage to the core areas they wanted visitors to see including their portfolio companies (visually depicted with logos), their story, and investment criteria. A robust footer was added for depth and ease of browsing. Visual anchor points were added to all pages, along with lead-ins to appropriate sections to encourage browsing multiple pages.

The Responsive.

Since their previous site was built several years ago, mobile compatibility wasn’t included in the design. Their new site is reflective of today’s online audience and is fully responsive. We were able to scale the homepage down to mobile without any loss of visual interest or calls to action. All elements adjust as you view on different screen sizes to emphasize the most important areas Palm Beach Capital wanted visitors to engage with.

Want to see the devices rotated?

Next, check out what we did for Safe House Systems

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