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  • Holiday Shopping Has Become More Digital with E-Commerce and Mobile Shopping

    As huge year over year sales from Cyber Monday show, the online market continues to dominate the holiday shopping season.

    While it hasn’t quite clearly taken over the brick-and-mortar shopping experience, that future doesn’t seem too far off. Online sales during the holiday season have seen an average rise of about ten percent annually over the last decade.

    What’s causing this speedy trend towards the digitization of the holiday shopping season? Read on and we’ll walk you through everything you need to know.

    Mobile Is Booming

    woman using mobile phone during holiday shopping

    According to Forrester’s extensive study published earlier this year, nearly a third of all American retail sales this year will be done via mobile devices. Mobile devices are even replacing laptop and desktop browsers as the main source of online shopping for many Americans.

    Brands are jumping to cater more towards mobile users, dropping apps and E-Commerce friendly sites intended to cash in on this new trend.

    The investment seems to be working too. In the holiday season thus far, mobile users are showing a greater increase in conversion rate than desktop users.

    The Internet Has The Answers

    Another big reason more Americans are turning to the web for holiday shopping? Research and answers.

    A whopping 85% of surveyed people turn to Google for answers when it comes to researching products they’re considering buying for family or friends. 72% of individuals also turn to Amazon’s customer reviews.

    Amazon and other big web retailers are taking full advantage of this opportunity, which incentivizes potential buyers to click the “add to cart” button every step of the way.

    Black Friday is Now Every Day

    The internet has also made more shrewd buyers out of most Americans. They are able to compare prices and find bargains easier than before. Holiday shopping is also easier and quicker online, dispelling the need for one day off from work to rush to the stores.

    Most major retailers have responded to this change, issuing a number of deals across the holiday season as opposed to deploying everything on a single day.

    Many major retail sales available on Black Friday were also available online and were available beyond the limited 24-hour window. More and more shoppers make plans to purchase their gifts online instead of having to deal with the rush of in-store bargain shopping.

    The Future Of Holiday Shopping Is Mobile

    The increased ease and access to mobile phones is changing the way most Americans go about their holiday shopping. It’s impossible to predict the changes this shift could cause in the future.

    But for now, businesses need to be looking at the mobile world if they want to stay in the game during the season of giving.

    How Your Business Can Capitalize on the Digital Holiday Shopping Trend

    Young couple on Christmas market using mobile phone to find best retail holiday shopping

    If you’re counting on the holiday season to give your business’ sales that extra push they need, you’re not alone. There are lots of companies that rely on the holiday season to provide a huge chunk of their revenue.

    Holiday marketing is a great way to capitalize on the gift-giving season and track down those extra sales. If you change up your digital marketing strategy for the holiday season, you’ll have plenty of Christmas cheer by the end of the month!

    Here are the best ways you can utilize digital tools to jump on the holiday shopping craze:

    Use Social Media

    The holidays are all about coming together as a community. Get in the holiday spirit by creating a social media strategy that’s equally festive.

    It’s a good idea to write and schedule all of your social media posts before the season hits. That way, you won’t have to worry about it once you’re in the thick of things.

    If you haven’t gotten that far yet, try creating a fun holiday message to share with your followers. Use the holiday hashtag for more visibility and make sure you include a link back to your website.

    Spruce Up Your SEO

    When was the last time you reviewed your website’s SEO strategy? If it’s been awhile, now is the perfect time to make sure it’s working for you like it’s supposed to.

    If you have a holiday promotion happening, market it using your meta description. People will be able to discover your promotion from Google search results.

    You should also look at which keywords you want to rank for. There may be seasonal keywords that you can incorporate into your content that will help more customers discover you.

    Run a Holiday Sale

    Who doesn’t love a good holiday sale? Everyone is looking for a good deal this time of year — make sure your business is offering one of them.

    Holiday sales are a great way to get people onto your website. Make sure you connect it to the holiday in a way that makes sense for your brand. A cosmetics company, for example, might want to offer “30% Off Gifts For Her” to inspire people to look for gifts for the special woman in their lives.

    Plus, once they’re drawn to your site, people spend more when items are on sale.

    Plan Ahead

    No matter which campaign ideas you choose, make sure you’re planning ahead for the holidays. The last thing you want to do is try to throw something together last minute.

    Whether it’s putting together a content calendar ahead of time or creating a holiday-themed landing page, you’ll want to have as much as possible ready to go. The holiday sales season is stressful enough without trying to change your marketing strategy in the middle of it!

    Start Your Holiday Marketing Now

    The holidays are practically here, so get started on your holiday marketing today! Make sure you take advantage of the extra spending that takes place around the holidays.

    If you’re not sure how to get started, don’t worry. Work with our engagement team to create a successful campaign that’s unique, fun, and perfect for the holidays.

    Need help in breaking into the E-commerce world? Reach out to us anytime for a free quote.

    Cheers and happy holidays!


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