You’ve heard about how important your law firm’s digital footprint is. But how do you know if investing in digital marketing for your law firm will be worth it? Digital marketing is much more analytical and detail-oriented than you may realize. There’s plenty of strategy, time, and effort that goes read more

When it comes to prepping for a natural disaster or pandemic, it’s always better to be safe than sorry. The unknown can be scary. You’re here because you want to know about how to pivot your digital marketing for a natural disaster or pandemic. So, let’s get started! If your read more

Different Ways to Target Audience with Facebook Ads Identifying a target audience and actually having your ads appear in front of them are two unique challenges. But with powerful tools like Facebook Ads available for any business owner to use, it’s never been easier to create a target audience of read more

Don’t Discount The Power Of Email Marketing Email marketing is one of the most important business strategies to reaching a wide audience. In addition to social media and web marketing, email marketing reaches a huge audience of potential customers. To learn how important email marketing is to your business, read these 8 read more

Millennials have the strongest buying power of any demographic – and they also use their phone 150 times a day. That should be all you need to know to realize that a mobile-optimized website is beneficial for your business. Think about how often you browse on your cell phone while you’re out and about, or read more

In today’s digital landscape, nearly anyone can design and run a website, but not everyone succeeds at making their website truly effective. A website is much more than just pretty pictures and text—it requires strategic planning, well-crafted content, and seamless functionality to stand out from the competition, especially for industries read more

You’re on a mission. You’ve even imagined your campaign’s gone viral. If only that could come true. Having the right plan in place is going to help. So, let’s get organized. Follow our top four tips and you’ll be well on the way to giving your social media campaign strategy your read more

As huge year over year sales from Cyber Monday show, the online market continues to dominate the holiday shopping season. While it hasn’t quite clearly taken over the brick-and-mortar shopping experience, that future doesn’t seem too far off. Online sales during the holiday season have seen an average rise of read more

Back in 2016, companies spent over $65 billion on SEO alone. That should give you an idea of how important search engine optimization is for an online business to prosper. But what kind of SEO should you focus on? There’s on-page SEO and off-page SEO. Both are different in style read more

If your paid Google search ads aren’t getting the ad impressions and conversions you want, here’s why it might be time to update them. Does your business currently have sponsored search ads as part of your advertising budget? If so, your ads might not be showing ad impressions as frequent read more