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Once you’ve got your website SEO optimized, the next step to start really driving traffic to it.But, how do you do that?
Ads are a great way to send targeted traffic to your website, but if you’re not using proper PPC optimization, then you’re going to miss out on a lot of leads.
Keep reading to find out everything you need to know about PPC marketing.
What is PPC?
PPC stands for Pay Per Click. It’s a type of advertising you can do in which you pay when somebody clicks on your link. When you do a Google search, the ads at the top are PPC ads.
Compared to other types of ads, PPC is more cost effective because you only pay when someone actually interacts with your link. This means that the number of people that see the ad is irrelevant.
However, you can also end up wasting a lot of money on PPC advertisements if you’re not optimizing your landing pages. Landing pages are where a potential customer ends up after they click on your PPC ad.
If you have a lot of people clicking the link thatddoesn’ttake any further action on your website, then you won’t make your money back on advertising. This is why PPC optimization is vital.
How to Optimize Your Site for PPC Marketing
Here is a brief guide to optimizing your website for PPC campaigns:
1. Related Content
When someone clicks a link, it’s important that they get exactly what they’re looking for. For example, if someone searches for “how to tie a shoelace” and your ad pops up, the page that ad takes them to needs to be about tying a shoelace.
2. Visuals
We can not emphasize enough the importane of appealing visuals. The brain processes images significantly faster than it does text, so it’s crucial to include images and videos on your landing pages. You want a visitor to quickly be drawn into your site, and visuals are a great way to do that.
3. White Space
As important as visuals are, white space will also allow a visitor to hone in on only what’s most important.
Picture a web page where every inch of it is covered in blocks of color, tacky banner ads, and excessive text. How much time would you spend on that page trying to find useful content?
Make sure you have plenty of white space so the images and text stand out.
4. Easy to Read
Don’t have a rainbow of colors in fancy fonts moving across your page. You want the content to be easy for your visitors to read. Include headings, small paragraphs, bulleted lists, and tables where you can.
This is especially important because of how many people use mobile devices to browse the web. Keeping things easy to read keeps visitors on your site.
5. Clear Call to Action
Your call to action (CTA) needs to be clear. Once you’ve provided a visitor with the answer to their question, tell them what you want to do next. Should they order a product from you, sign up for your newsletter, or schedule an appointment?
Pick just one action you want a visitor to take, then let them know and make it easy for them to do so.
Get Help with PPC Optimization
By preparing your landing pages and carefully selecting keywords, you’ll be able to grow your business by capturing targeted leads.
We want to provide a free assessment of your website today, so fill out our form and we can help you implement PPC optimization for your business.
