Chances are high that programmatic bidding is already a part of your ad campaign- that’s the case for 50% of all digital display ads sold. Digital display ads today are sold in one of two ways: as real-time bidding (RTB) and Programmatic Direct. Simply put, programmatic direct advertising works like  ... read more

How Google Images Has Improved Shoppable Ads Imagine being able to take the best of the shopping experiences found in Pinterest, Facebook, and Instagram, and then creating a spectacular mashup that resonates with consumers and encourages them to make purchases with a quick click. In essence, that’s what Google Images  ... read more

Once you’ve got your website SEO optimized, the next step to start really driving traffic to it. But, how do you do that? Ads are a great way to send targeted traffic to your website, but if you’re not using proper PPC optimization, then you’re going to miss out on a  ... read more

When it comes to digital marketing there are various strategies that can be employed to generate leads and cultivate those leads to turn them into actual paying customers or clients. Pay per click (PPC) is one of these strategies, and chances are in your research to find the best marketing  ... read more

“Delivery method” setting in Google AdWords will have a significant impact on how your account functions and the data and opportunities that will be provided to your account as a result.  This is one of many settings that can be found under the “Settings” tab at the campaign level.  When  ... read more

A/B testing has nothing to do with blood types! It involves exposing the public to two versions of something, A and B, and tracking click or conversion rates to judge which one is more successful. A/B testing should be a key part of your online marketing strategy. Why Use A/B Testing?  ... read more

Proper structure in a Google AdWords account can make or break the success of your account. There are many benefits of efficient campaign structure – some tactics that will assist with your AdWords campaign strategy are day parting, geographic targeting, advanced budget controls and many more additional customizations. Building out  ... read more

Advertisers using the Google AdWords platform will be able to adjust their bids using a model based on last click attribution. According to Google, advertisers will have the option to choose from 6 different models, which are data driven, position based, time decay, linear, first click and last click. Google  ... read more

Payday Loans Will Be Banned From Google Adwords Google has made the decision to ban payday loan advertisements from July 13th onwards. Last year, 780 million advertisements were removed from the search giant’s AdWords platform. Now Google wants to practice some “corporate citizenship” by protecting their users from “deceptive or  ... read more

As part of our on boarding process, we gain access to, and evaluate, existing Sponsored Search accounts. Time and time again, we come across the same mistakes that lead to wasted budget and poor performance. Often times we hear that advertising online didn’t work for a potential client only to  ... read more