Once you’ve got your website SEO optimized, the next step to start really driving traffic to it. But, how do you do that? Ads are a great way to send targeted traffic to your website, but if you’re not using proper PPC optimization, then you’re going to miss out on a read more

When it comes to digital marketing there are various strategies that can be employed to generate leads and cultivate those leads to turn them into actual paying customers or clients. Pay per click (PPC) is one of these strategies, and chances are in your research to find the best marketing read more

“Delivery method” setting in Google AdWords will have a significant impact on how your account functions and the data and opportunities that will be provided to your account as a result.  This is one of many settings that can be found under the “Settings” tab at the campaign level.  When read more