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  • Google Ads is by far one of the most potent and truly effective forms of online advertising used by businesses around the world—big or small. Google’s ad network allows businesses to reach their customers using highly robust targeting options which allow marketers to deliver valuable products and services to carefully targeted consumers.

    What type of targeting can we utilize with Google Display Network (GDN)?

    There are virtually millions of targeting options to find qualified customers or leads on the Google Display Network. We are able to target people based on demographics, interests, previous searches, geolocation and more.

    With these incredible targeting tools that Google provides, we can develop a more efficient online marketing campaign that delivers solid ad revenue growth for clients of all industries because we are showing ads to people who fit the ideal “persona” of a qualified lead. Cool right?!

    However, new generations are seeking out and responding to information more uniquely than ever which has forced Google to innovate. As of February 2019, Google Ads released three brand new features added for responsive display ads. These features are powerful and we don’t want you to miss out on the immense potential to increase your ROI with Google Ads.

    Three new Features for Responsive Display Ads:

    If you want to get the most value out of your Google Ads campaign, then you’ve got to learn about the newest features opening up a world of revelation in online advertising. These features allow you to drive improved performance, unlock creative insights, develop video responsive display ads, and increase your overall ROI by using Google Ads’ features to your advantage. Check out the three new features below:

    In addition, the ability to optimize these ads by finding the best combination of text, images, and videos is crucial to successfully implementing the campaign. So, in efforts to help you increase your ROI with Google Ads, Google did just that with the following three new features:

    Video Assets for Responsive Display Ads:

    The inspiration for this came from a sobering statistic stating that over 60% of shoppers say online videos have given them ideas or inspiration for their purchase. In the new feature announcement, Google said, “If a picture is worth a thousand words, then imagine what could be done when you craft a 30-second video for your ads?”

    Responsive video display ads on google adsFeatures on Google Responsive Display Ads

    Responsive display ads were originally built to help advertisers adapt to the increasingly diverse mix of content types and screen sizes (think all iPhone/droid screen sizes, iPads, laptops, wide screen TV screens, and more). Now, you can adapt video!

    This is the very beginning of an incredibly efficient system because all you need to do is upload your content (select up to five videos from your YouTube page) and Google will automatically generate ads to be shown on the Google Display Network.  The overall benefits of responsive display advertisements are one of the main secrets to increasing your ROI with Google Ads (image and video). Some of these benefits include:

    • Broader reach– Google automatically optimizes your content on an ad to format and fit just about any available ad space. Thus, no matter what device your viewer is on they will see the combination of ad most optimized for that situation.
    • Save valuable time– Responsive display ads help you to adapt to the increasingly diverse mix of content types and screen sizes, thus marketing teams can scale ad creation, testing, and optimization.
    • Dynamic marketing– Responsive display ads show tailored content to customers from a feed you control and add to your campaign. The cool thing about this is that if you add a feed to your campaign, your ads will show in both dynamic and static formats!
    • Customizable – Take more control over the aesthetics of your Display campaigns by building and uploading your own image ads. Uploaded image ads are created outside of Google Ads and can be uploaded as a .zip file into Google Ads.

    Combination reports:

    Getting the most return on your investment in Google ads takes more than just having an optimized ad campaign. Google takes it a step further and allows businesses to see not only what’s working in their campaigns, but also why it’s working. This feature brings new insights as to which combination of content works best for certain ads. This report will populate separate sections for combinations based on your images, text, dynamic feeds, and videos. The benefit behind this tool is that not only do you know which creative combinations resonate with potential customers, but now you can try testing the top performers across different campaign types to see what works best!


    Combination reports for responsive display ads

    Ad Strength Scorecard:

    The ability to create relevant display ads which attract a target audience is a top priority for every advertiser. Thus, Google has ensured our responsive ads are set up for success, before they are published live. This is done through a unique algorithm that highlights the most efficient number of headlines, text, and images to use in your ads. The next steps are then provided to ensure a fully optimized and compelling ad.

    Ad strength scorecard google ads responsive display

    Increasing site traffic with Google Ads: 

    From a marketing Agencies perspective, Google Ads is one of the best ways to increase your return on your investment (ROI). Why? Well, there are three simple reasons:

    • You can reach qualified leads with robust targeting capabilities
    • You can put your brand in front of 90% of all internet traffic
    • You can utilize machine learning campaign strategies or A/B testing for campaign optimization

    The key to increasing your ROI with Google Ads lies in Google’s testing and analytics. It may seem hard to “go wrong” when you have such a powerful algorithm generating your ads and displaying them in the most efficient manner, but campaigns need a human touch. With the newly added features being introduced, content is better optimized and businesses are provided with even more insight which allows for smarter advertising. As a result, you can expect a huge return on your investment using Google Ads as incredible features such as these continue to be invented. Looking for someone to manage your Google Ads campaigns? Request a quote from our sponsored search experts at Exults today!





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