Facebook Targets Younger Users with ‘tbh’ App Acquisition Facebook is extremely popular with the older generation and subsequently, many younger people associate it with a place where their parents hang out. Those who already have a wide circle of friends on the network aren’t expected to become inactive on the  ... read more

You put a lot of work into your content strategy so you can optimize engagement and boost search engine rankings. But are you making the most of seasonal keywords in your content? What are seasonal keywords? Is it worth the effort to incorporate them into your content? How can you  ... read more

Engagement is key to gaining and retaining customers, and surveys may play a role in boosting engagement even though your primary objective with surveys might be to perform market research. Learn a bit more about how surveys can serve this dual purpose. Surveys Let People Know You Care When you  ... read more

If you’re still using an outdated SEO strategy book that the library threw out in 1999, it may be time to rethink things. The internet is constantly evolving, and search engines are always finding ways to defeat ineffective and unfair attempts to circumvent organic searches. Are you guilty of using  ... read more

When embarking on your internet marketing campaign, it’s important to remember how critical your online advertising decisions will be to your success. A vast number of e-commerce businesses leverage the internet as their sole marketing source. With the endless choices available when marketing via the internet, it’s easy to lose  ... read more

Link building is one of the most important components of your internet marketing strategy. Choosing the wrong words or phrases to link can lead to disastrous results. You can wind up investing lots of time and money, only to scratch your head and wonder why there’s no traffic to your  ... read more

Tools that enable marketers to use machine learning for their campaigns are becoming increasingly more accessible. Instead of approaching artificial intelligence as an advanced form of technology, internet marketers are able to use it as an extra set of hands to accomplish their sales and lead generating objectives. Machine Learning  ... read more

If you haven’t yet struck gold with the ideal lead generation strategy for your brand, you’re not alone. Brands in virtually every industry struggle to connect with the right audiences and introduce potential clients to their sales funnels. Not sure what to try next? Check out these three next-level lead  ... read more

Google AdWords can offer a smart solution for driving traffic to your company’s website. If you’ve researched potential keywords for your pay-per-click (PPC) ad campaigns, however, you’ve likely noticed that pricing varies wildly among keywords. Take a look at five of the most expensive AdWords keywords. Business Services At a  ... read more

A/B testing has nothing to do with blood types! It involves exposing the public to two versions of something, A and B, and tracking click or conversion rates to judge which one is more successful. A/B testing should be a key part of your online marketing strategy. Why Use A/B Testing?  ... read more