One of the best perks of using WordPress for your business website is that this platform allows for straightforward setup and endless customization. If your plugins don’t give you what you need for your business, you could be missing out on revenue, traffic, and new customers. Take a look at  ... read more

In today’s digital world, social engagement and interaction are key to successful advertising and marketing. The goal is to stand out from your competition, understand your target audience, and connect with them in the long term. This means relevance in advertising, especially regarding internet advertising and website landing pages, beginning  ... read more

2019 is finally here. Are you prepared to stay ahead of the curve as far as your SEO marketing strategy goes? 2018 was the year for going mobile and bulking up on serious link juice. These practices will still hold great merit this year. If you haven’t made use of  ... read more

            With the average small business now spending more than $75,000 a year on digital marketing, spending is only going to go up. If you’re not constantly updating your digital marketing strategy, you’re going to fall behind. You need to have a strategy that takes  ... read more

Did you know that 51 percent of Americans trust user-generated content more than any other information on a company’s website? Unfortunately, having a legitimate company with trustworthy products or services is no longer enough to earn a customer’s trust and business. In order to gain lead generation, it is imperative to implement customer reviews  ... read more

Back in 2016, companies spent over $65 billion on SEO alone. That should give you an idea of how important search engine optimization is for an online business to prosper. But what kind of SEO should you focus on? There’s on-page SEO and off-page SEO. Both are different in style  ... read more

Are you trying to keep up with the latest SEO trends? If so, you know how hard it can be to stay up to date. Missing an update may mean that your website’s ranking starts to fall. If you’re not keeping up, now is the time to start. But knowing  ... read more

A human’s attention span used to be 12 seconds, but in this age of high-speed internet, it’s shortened to eight seconds instead. That’s right. People have shorter attention spans than goldfish. If you want to catch someone’s attention and keep them on your website, you need to do it fast. That’s  ... read more

In an age where over 500 million hours of video are watched on Youtube alone each day, it can be a bit surprising to find that over 67 million Americans listen to audio-only podcasts monthly, with the number of Americans listening to podcasts increasing year-over-year (10-20% increases yearly). Google sees  ... read more

Search engine optimization (SEO) is essential for websites in every industry. However, businesses with brick-and-mortar locations should follow the best practices to ensure they appear in local searches. Due to the constantly changing nature of local SEO, it isn’t always easy to keep up. Make sure you aren’t making one  ... read more