In today’s digital world, social engagement and interaction are key to successful advertising and marketing. The goal is to stand out from your competition, understand your target audience, and connect with them in the long term. This means relevance in advertising, especially regarding internet advertising and website landing pages, beginning  ... read more

The advertising landscape is going through a transition where the spending on traditional platforms for advertising (TV and Print) are slowly shifting towards digital channels. Digital’s presence continues to rise, nearing 50% of the total share of advertising by 2020, projected to rise 6.5% from 2018’s 43.5% share. Globally, all  ... read more

Engagement is key to gaining and retaining customers, and surveys may play a role in boosting engagement even though your primary objective with surveys might be to perform market research. Learn a bit more about how surveys can serve this dual purpose. Surveys Let People Know You Care When you  ... read more

Traditional department stores have been reeling for years, and a big reason why is Amazon. It’s tough to compete when Amazon offers lower (or at least equal) prices, free returns, and is more convenient if you can wait 1-2 days. On top of all that, consumers are increasingly adopting an  ... read more

Recently, both Google and Amazon released their quarterly earnings to the public. Google reported a revenue of 24.75 billion while Amazon touted revenue of 35.71 billion, their 8th profitable quarter in a row. Not too shabby… not too shabby, indeed. To illustrate just how much money that really is: Google could throw  ... read more