In today’s digital world, both social engagement and interaction are key to successful advertising and marketing. The goal is to stand out from your competition, understand your target audience, and make a meaningful connection with them in the long term. After all, people do business with people they know, like, read more

Engagement is key to gaining and retaining customers, and surveys may play a role in boosting engagement even though your primary objective with surveys might be to perform market research. Learn a bit more about how surveys can serve this dual purpose. Surveys Let People Know You Care When you read more

Traditional department stores have been reeling for years, and a big reason why is Amazon. It’s tough to compete when Amazon offers lower (or at least equal) prices, free returns, and is more convenient if you can wait 1-2 days. On top of all that, consumers are increasingly adopting an read more