In today’s digital world, both social engagement and interaction are key to successful advertising and marketing. The goal is to stand out from your competition, understand your target audience, and make a meaningful connection with them in the long term. After all, people do business with people they know, like, read more

The advertising landscape is going through a transition where the spending on traditional platforms for advertising (TV and Print) are slowly shifting towards digital channels. Digital’s presence continues to rise, nearing 50% of the total share of advertising by 2020, projected to rise 6.5% from 2018’s 43.5% share. Globally, all read more

Engagement is key to gaining and retaining customers, and surveys may play a role in boosting engagement even though your primary objective with surveys might be to perform market research. Learn a bit more about how surveys can serve this dual purpose. Surveys Let People Know You Care When you read more

Traditional department stores have been reeling for years, and a big reason why is Amazon. It’s tough to compete when Amazon offers lower (or at least equal) prices, free returns, and is more convenient if you can wait 1-2 days. On top of all that, consumers are increasingly adopting an read more

Recently, both Google and Amazon released their quarterly earnings to the public. Google reported a revenue of 24.75 billion while Amazon touted revenue of 35.71 billion, their 8th profitable quarter in a row. Not too shabby… not too shabby, indeed. To illustrate just how much money that really is: Google could throw read more