Online reviews can make or break a company. In addition to negative reviews costing companies sales and public image, even a lack of customer reviews can dramatically reduce a company’s customer engagement and conversion. Companies with an online presence must have a review engagement plan to encourage customer feedback, implement  ... read more

  The holiday season may look different this year, but the gifting component appears to be in full swing. In response, the Google Shopping Gift Guide has already compiled a list of trends covering which products seem to be generating the most interest in 2020. Unsurprisingly, Exults found that a  ... read more

  The holiday season may look different this year, but it remains one of the busiest times for consumers and businesses alike. Small businesses and major retailers are doing everything they can to bring in sales despite the new challenges 2020 has presented, including utilizing holiday social media trends. With  ... read more

Can you take a similar online approach to connect with consumers and drive results for your business? The crisis related to the COVID-19 pandemic has changed the way people around the nation (and the world) live their daily lives. From remote work orders, to online schooling, to web-based fitness sessions,  ... read more