Earned media is an essential component of your marketing strategy, but it’s tricky to measure and typically impossible to control. Make sure you understand how earned media fits into your marketing efforts so you can nudge it in the right direction whenever possible. Understanding Owned, Paid, and Earned Media There are  ... read more

Search engine optimization (SEO) evolves constantly, from search engine updates to advances in best practices. Check out the three biggest SEO trends in 2023 and learn what to expect as you develop your digital strategy. Accelerated Mobile Pages As SEO specialists have observed for years, the market share for mobile  ... read more

When you’re going somewhere new, you need a map. Even in a city you’re familiar with, you sometimes need a map because it’s impossible to know where everything is. Sure, your map might be in the digital form of Google Maps or Waze, but it’s still a map. Google’s web  ... read more

A successful Internet marketing campaign requires a vast knowledge of different concepts and ideas. Unless one understands how dot com lifestyle works, making headway will be a tough nut to crack. Let’s take a brief look at a few concepts like SEO, PPC, Web design news and Google news to understand  ... read more

Google+ is a vital part of any good business marketing strategy. With over 250 million users, creating an account is an ideal way to reach mass numbers and inform a large audience about your company. How Google+ Can Help Your Business 1. Optimize Your Posts And Post Regularly Using keywords that  ... read more