Back in 2016, companies spent over $65 billion on SEO alone. That should give you an idea of how important search engine optimization is for an online business to prosper. But what kind of SEO should you focus on? There’s on-page SEO and off-page SEO. Both are different in style  ... read more

If your paid Google search ads aren’t getting the ad impressions and conversions you want, here’s why it might be time to update them. Does your business currently have sponsored search ads as part of your advertising budget? If so, your ads might not be showing ad impressions as frequent  ... read more

4.2 billion people are active internet users. With that many potential eyes on your work, you have to make sure your web designs are modern and relevant. As we step into the new year, we must also step up our design game and learning design trends is a great way  ... read more

It’s no secret that having a mobile-friendly website can increase your conversions and help you skyrocket to the top of search engine results. The only problem? You’re not quite sure how to make a website mobile friendly. Read on to learn how to create a design that works across multiple  ... read more

Looking for a new lead generation strategy? To simplify your process, we’ve outlined four marketing options that always create new leads, no matter what your industry. In fact, we have seen some of the greatest results when using all four strategies together. The collective effort of a comprehensive digital marketing  ... read more

It’s no secret that social media represents a massive opportunity for businesses large and small alike. Looking at Facebook alone, 2.2 billion people log onto and actively use the platform on a regular basis. Add that number to the user bases of other popular social media platforms and you have a compelling  ... read more

There are 4.1 billion people who have access to the internet today. Therein lies tremendous potential for your business. 4.1 billion people mean 4.1 billion opportunities for you to attract highly targeted customers who are interested in the services you offer and the products you’re selling. That is of course if you  ... read more

In North America, 70% of the population has at least one social media account. In other words, social media is a fantastic way to reach your target audience, no matter who they are…. I mean when’s the last time you’ve met someone and they didn’t have SOME form of social media? But  ... read more

Instagram launched in 2010 and now boasts over 1 billion monthly users. They know what they’re doing when it comes to attracting and keeping an audience. Constant improvement and new updated features are partly responsible for that growth. Keep reading to find out more about the Instagram update, “recommended posts.” We’ll  ... read more

Social media advertising works. It’s an accepted fact of life in 2018 that if your business doesn’t have a strong presence on the top social sites, it may as well not exist. You need to pour time and money on social media sites like Facebook and Instagram. Trust us, it’s  ... read more