by Lindsey Smith
The first half of 2017 has been full of Google changes and updates to its algorithm. The goal of these updates was to improve the overall criteria that Google uses to verify the quality of websites in order to create a better and fairer system for everyone. While these updates ... read more
by Lindsey Smith
It’s no surprise that Google monitors our online shopping habits. Keeping track of internet purchases is the only way to tailor online advertisements according to our individual needs, interests, and tastes. Recent trends, however, show that the multinational tech company has started tracking offline shopping behavior as well. The Connection ... read more
by Joy Thompson
Social media is like a time machine. One minute you’re scheduling a post on your Facebook Page, the next minute you’re staring at your screen trying to think of a creative way to write ‘happy birthday’ on someone’s wall. 20 minutes later, you’re trying to figure out how the hell ... read more
by Joy Thompson
If you’re 30 or younger, you probably never shopped at a Sears. And if you fall in that category, you’d probably be shocked to hear that Sears was America’s largest retail company in the late 80’s. It’s true– just ask your parents about their experience with Sears and their face ... read more
by Joy Thompson
Organic search traffic is one of the best ways to introduce people to your brand and bring new customers back. Follow these four best practices to improve your SEO and see the results you need. Do: Focus on the Readability of the Content Google’s past updates have focused on the ... read more
by Lindsey Smith
Earned media is an essential component of your marketing strategy, but it’s tricky to measure and typically impossible to control. Make sure you understand how earned media fits into your marketing efforts so you can nudge it in the right direction whenever possible. Understanding Owned, Paid, and Earned Media There are ... read more
by Joy Thompson
Running an Adwords campaign can seem overwhelming at first, but you’re sure to see results if you approach your marketing strategically. Check out these four tips to see just some of the ways we are able to optimize your AdWords campaign and produce results. Create Additional Ad Groups Some keywords ... read more
by Joy Thompson
Traditional department stores have been reeling for years, and a big reason why is Amazon. It’s tough to compete when Amazon offers lower (or at least equal) prices, free returns, and is more convenient if you can wait 1-2 days. On top of all that, consumers are increasingly adopting an ... read more
by Joy Thompson
I’d like to announce a new music festival that I’ve put together. I’m calling it L1T FEST, and it’s going to have all the best acts. I’m talking Kendrick Lamar, Katy Perry, Beyonce, Beyonce’s unborn child in the form of a hologram that uses AI tech to predict what the ... read more
by Joy Thompson
Do you uncontrollably tap your foot while you’re sitting at your desk? Do you subconsciously twirl your pen while staring at your computer screen? Do you pick your cuticles until they bleed during meetings? BRB, I have to grab another band-aid. If the answer is a resounding YES to any/all ... read more