by Lindsey Smith
PPC campaigns completely changed the landscape of internet marketing, but it’s a tedious process to manage alone because it needs to be monitored so often. Automation is a useful tool for running a PPC campaign, but the effects aren’t always positive. Specialized Tools Produce Results Most companies use automation just ... read more
by Joy Thompson
Recently, both Google and Amazon released their quarterly earnings to the public. Google reported a revenue of 24.75 billion while Amazon touted revenue of 35.71 billion, their 8th profitable quarter in a row. Not too shabby… not too shabby, indeed. To illustrate just how much money that really is: Google could throw ... read more
by Joy Thompson
Search engine optimization (SEO) evolves constantly, from search engine updates to advances in best practices. Check out the three biggest SEO trends in 2023 and learn what to expect as you develop your digital strategy. Accelerated Mobile Pages As SEO specialists have observed for years, the market share for mobile ... read more
by Joy Thompson
Snip! Snip! That’s the sound of what millions of people are doing every day to their cable. With options like, Sling, HBO Go, Netflix, Hulu, and Vue — why pay the high price for cable TV when you can get the channels that you want on all your devices for a fraction ... read more
by Joy Thompson
We’ve come a long way from the days where you could pat yourself on the back for having a business website. If your business still isn’t online in 2017, you’re about to either pack up your stuff into cardboard boxes or you’re extremely lucky. And if you’re the latter, who’s ... read more
by Joy Thompson
Traditional advertising is DEAD! Traditional advertising, RIP! Traditional advertising is losing ground to digital advertising every passing day. Sure, we flaked out on the flashy opening sentence, but the reality is, traditional advertising isn’t totally dead. It still has a place on a comprehensive marketing strategy pie chart– a small / shrinking ... read more
by Joy Thompson
When you’re going somewhere new, you need a map. Even in a city you’re familiar with, you sometimes need a map because it’s impossible to know where everything is. Sure, your map might be in the digital form of Google Maps or Waze, but it’s still a map. Google’s web ... read more
by Joy Thompson
You can run the best business in the world, and you still won’t avoid the occasional scathing review. Sometimes it’s your company’s fault. Sometimes it’s not. Regardless, you should ALWAYS respond to a negative review, and here’s why: It shows you care about the quality of your product It shows ... read more
by Joy Thompson
No one was happier than Steve Harvey after Warren Beatty and Faye Dunaway read the wrong card for Best Picture… Well, maybe Barry Jenkins, Tarell Alvin McCraney, the cast of Moonlight, and all of the 305. This post isn’t about the biggest award show blunder of all-time though. You can ... read more
by Joy Thompson
Our Sponsored Networks Specialist, Mike, is celebrating his 3rd year with Exults! To commemorate this great achievement, we asked around the office to see what everyone likes about Mike and maybe a few fun facts: His long arms. -Danielle This was a fan favorite, but Danielle beat Nick to the ... read more