by Lindsey Smith
A major shift in how content ranks in search results is coming, and you need to be ready. Google’s mobile-first initiative is the future of rank results, with the company aiming to shift from desktop results to primarily mobile content, changing the way content ranks for good. Businesses and marketers ... read more
by Joy Thompson
YouTube updated it’s logo, and unlike other major tech company logo changes, this change was made with very little outrage. The reason there wasn’t a backlash was because the logo tweak makes a lot of sense. In fact, I wonder what took them so long. In case you can’t remember ... read more
by Joy Thompson
Once you’ve found your target audience, you need to make sure your company’s ads are being seen by them. Seems simple, right? Not always. Using Google AdWords is like a science, and using trial and error to experiment with all the options it has to offer, you can design the ... read more
by Joy Thompson
Open up a new tab right now, and load your website. Is there a circle with an “i” to the left of your URL? Is there a little green lock to the left of your URL? Some visual aids…. “Circle with i” “Green lock” If you’re #TeamGreenLock, send a box ... read more
by Joy Thompson
It didn’t matter how many times NPR told me to NOT stare at the eclipse sans special glasses this past Monday. My natural instinct was to look up. Luckily for me, I was able to combat the urge. Based on Google Trends data though, it appears as though many Americans ... read more
by Lindsey Smith
Canonicals help search engines like Google determine which piece of content is original verse, copied, or duplicate pieces. Initially, canonicals were used to prevent plagiarism penalties and allow websites to quote to share snippets of content without getting hurt in the search engines. However, canonicals can also be used within ... read more
by Lindsey Smith
With Google’s latest addition, officially called “Purchases on Google,” consumers will find it easier to buy products directly from mobile searches. Naturally, this is a game-changer for eCommerce, and marketers are rejoicing. Buy Button Beta Requests Purchases on Google is still in its beta stage, but the program is now ... read more
by Lindsey Smith
While many marketers are focused on optimizing for mobile, they’re not necessarily considering all of their options. Google has found that almost 20 percent of all mobile searches are done with voice search, either directly into mobile devices themselves or through digital assistants like Alexa. Optimizing for voice search isn’t ... read more
by Lindsey Smith
A few years ago, Google announced the development of RankBrain, an intelligent search tool that used machine learning instead of simple coding to create rules. Instead of developers creating algorithm changes to improve results, the intelligent search tool could create its own rules and expand upon the initial instructions. Machine ... read more
by Joy Thompson
Search engines have continued to evolve since their inception, demanding us to come up with newer, more effective methods for targeting ads, attracting audiences, and ranking highly on Google. Now, with artificial intelligence at the forefront of technology, how will SEO change? And will that change be for the better? ... read more