by Joy Thompson
If you haven’t yet struck gold with the ideal lead generation strategy for your brand, you’re not alone. Brands in virtually every industry struggle to connect with the right audiences and introduce potential clients to their sales funnels. Not sure what to try next? Check out these three next-level lead ... read more
by Lindsey Smith
Canonicals help search engines like Google determine which piece of content is original verse, copied, or duplicate pieces. Initially, canonicals were used to prevent plagiarism penalties and allow websites to quote to share snippets of content without getting hurt in the search engines. However, canonicals can also be used within ... read more
by Lindsey Smith
With Google’s latest addition, officially called “Purchases on Google,” consumers will find it easier to buy products directly from mobile searches. Naturally, this is a game-changer for eCommerce, and marketers are rejoicing. Buy Button Beta Requests Purchases on Google is still in its beta stage, but the program is now ... read more
by Lindsey Smith
While many marketers are focused on optimizing for mobile, they’re not necessarily considering all of their options. Google has found that almost 20 percent of all mobile searches are done with voice search, either directly into mobile devices themselves or through digital assistants like Alexa. Optimizing for voice search isn’t ... read more
by Lindsey Smith
A few years ago, Google announced the development of RankBrain, an intelligent search tool that used machine learning instead of simple coding to create rules. Instead of developers creating algorithm changes to improve results, the intelligent search tool could create its own rules and expand upon the initial instructions. Machine ... read more
by Joy Thompson
Search engines have continued to evolve since their inception, demanding us to come up with newer, more effective methods for targeting ads, attracting audiences, and ranking highly on Google. Now, with artificial intelligence at the forefront of technology, how will SEO change? And will that change be for the better? ... read more
by Lindsey Smith
The first half of 2017 has been full of Google changes and updates to its algorithm. The goal of these updates was to improve the overall criteria that Google uses to verify the quality of websites in order to create a better and fairer system for everyone. While these updates ... read more
by Lindsey Smith
It’s no surprise that Google monitors our online shopping habits. Keeping track of internet purchases is the only way to tailor online advertisements according to our individual needs, interests, and tastes. Recent trends, however, show that the multinational tech company has started tracking offline shopping behavior as well. The Connection ... read more
by Joy Thompson
If you’re 30 or younger, you probably never shopped at a Sears. And if you fall in that category, you’d probably be shocked to hear that Sears was America’s largest retail company in the late 80’s. It’s true– just ask your parents about their experience with Sears and their face ... read more
by Lindsey Smith
Earned media is an essential component of your marketing strategy, but it’s tricky to measure and typically impossible to control. Make sure you understand how earned media fits into your marketing efforts so you can nudge it in the right direction whenever possible. Understanding Owned, Paid, and Earned Media There are ... read more