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    January 10, 2018 by Lindsey Smith

    No matter your industry, your content marketing can’t achieve its objectives without a well-developed strategy. Find out what your content marketing strategy is missing and discover how to get it back on track.

    A Voice — or Two

    When you’re developing a content marketing strategy, one of the first things you’ll need to settle on is a voice. One isn’t usually enough, though, which is why most brands develop buyer personas. Take the time to chart your typical customers, their problems, their needs, and the type of voice that speaks to them. Then design each blog post around one of these buyer personas to ensure you’re speaking to the right type of customer at the right time.

    Eye-Catching Visuals

    Even if you think your existing customers won’t mind reading blocks of text without images, you’ll struggle to attract a larger pool of interested buyers without eye-catching visuals. While still images can go a long way, consider taking your visual strategy to the next level, too. Consider incorporating great infographics and high-quality video content into your strategy to reach a wider audience. Experts say brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t.

    Lead Generation

    No matter how much fun it is to read your content, it won’t help you achieve your goals if it doesn’t prioritize lead generation. Whether you’re encouraging readers to sign up for a list, download a free product, or consider a purchase, your content needs to generate leads with the appropriate calls-to-action. From there, it’s up to you to help guide your customers through your sales funnel and toward purchases they’ll love.

    Accurate Metrics

    You’ll never know how effective your content marketing strategy is without the appropriate metrics. Before you launch your next campaign, be sure you know what to measure, how to monitor, and when to respond for optimal effect. If you don’t understand how to accurately measure the success of your campaigns or the best marketing strategy, Exults can guide you in this process.

    Not sure how to incorporate these components into your content marketing strategy? Contact Exults for all your digital marketing needs.

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