March 15, 2017 by Joy Thompson
Traditional advertising is DEAD! Traditional advertising, RIP! Traditional advertising is losing ground to digital advertising every passing day.
Sure, we flaked out on the flashy opening sentence, but the reality is, traditional advertising isn’t totally dead. It still has a place on a comprehensive marketing strategy pie chart– a small / shrinking slice of the pie chart, but a slice of the pie nonetheless.
And the demise of traditional advertising makes sense. You have a set marketing budget….
Would you choose to allocate the majority of that finite budget towards traditional ads that HOPE to reach the right audience?
Or would you rather shift your budget towards digital ads that you KNOW are reaching the right eyeballs?
Google recently reported that YouTube hit a mind-blowing milestone: 1,000,000,000 hours of video watched per day. In case you can’t wrap your head around all those 0’s, that number is 1 frickin’ billion.
That number has grown by 10-fold since 2012 and shattered all previous projections. YouTube hasn’t passed TV yet, but it’s certainly coming.
(stats referenced are from the Wall Street Journal)
Experts attribute the metric’s massive increase to Google’s highly sophisticated algorithms that personalize the viewing experience. This algorithm is the reason you get sucked into those YouTube black holes — you watch a funny Daily Show clip, then get persuaded to watch a John Oliver clip, then an SNL skit, then you realize it’s 4am and work is gonna suuuuuuck tomorrow.
This kind of data, coupled with data from companies like Facebook, Netflix, Hulu, and Sling, is giving the cable company execs night terrors, and rightfully so. TV viewers are cutting the cord with a horror-movie-sized machete.
I mention all this as another clear-cut example of how digital advertising is overtaking traditional advertising. Not only can you create a great ad for YouTube, you can ensure that it reaches your target audience. In addition, people are simply spending more and more time on YouTube, and less time fidgeting with their remote control.
It’d be irresponsible for me to bring all this up without mentioning that we have a team of advertising specialists that are really good at advertising across multiple platforms including YouTube. Give us a call if you have any questions about finally seeing results after your transition into the digital advertising space.