It’s no secret that social media represents a massive opportunity for businesses large and small alike. Looking at Facebook alone, 2.2 billion people log onto and actively use the platform on a regular basis. Add that number to the user bases of other popular social media platforms and you have a compelling read more

There are 4.1 billion people who have access to the internet today. Therein lies tremendous potential for your business. 4.1 billion people mean 4.1 billion opportunities for you to attract highly targeted customers who are interested in the services you offer and the products you’re selling. That is of course if you read more

In North America, 70% of the population has at least one social media account. In other words, social media is a fantastic way to reach your target audience, no matter who they are…. I mean when’s the last time you’ve met someone and they didn’t have SOME form of social media? But read more

If you know anything about business, you know that Google is by far one of the best places to start up an ad campaign. With that in mind, it only makes sense that you jump in and start a campaign of your own. When you start an AdWords campaign, you read more

Social media advertising works. It’s an accepted fact of life in 2018 that if your business doesn’t have a strong presence on the top social sites, it may as well not exist. You need to pour time and money on social media sites like Facebook and Instagram. Trust us, it’s read more

When it comes to digital marketing there are various strategies that can be employed to generate leads and cultivate those leads to turn them into actual paying customers or clients. Pay per click (PPC) is one of these strategies, and chances are in your research to find the best marketing read more

Every business owner knows that a high page ranking with Google is key to getting products and services in front of customers. However, not all business owners know how to improve Google rankings. Read on to learn more about search engine optimization (SEO) and how you can use it to read more

It’s often said that television killed the radio, but could digital media wind up bringing the end of television? Keep reading to learn more about the rise of digital media and the decline of television. Consumers Are Cutting the Cord Although it’s happening slowly, Americans are cutting the cable cord read more

In an age where over 500 million hours of video are watched on YouTube alone each day, it can be a bit surprising to find that 62% of Americans listen to audio-only podcasts monthly, with the number of American podcast listeners increasing year-over-year (10-20% increases yearly). Google sees this as read more

As Snapchat becomes more popular with older adults as well as teens and college students, it continues to grow its e-commerce options. With all the novel features, some people are calling the platform New Snapchat. Keep reading to learn more about e-commerce and ads on Snapchat. The Snap Store The read more