Once you’ve got your website SEO optimized, the next step to start really driving traffic to it. But, how do you do that? Ads are a great way to send targeted traffic to your website, but if you’re not using proper PPC optimization, then you’re going to miss out on a  ... read more

There are 4.1 billion people who have access to the internet today. Therein lies tremendous potential for your business. 4.1 billion people mean 4.1 billion opportunities for you to attract highly targeted customers who are interested in the services you offer and the products you’re selling. That is of course if you  ... read more

If you know anything about business, you know that Google is by far one of the best places to start up an ad campaign. With that in mind, it only makes sense that you jump in and start a campaign of your own. When you start an AdWords campaign, you  ... read more

The latest of Google’s initiatives to improve loading time for landing pages is parallel tracking. It’s currently an opt-in service but the search engine titan is going to be making it a requirement for all pages on October 30th, 2018. If your advertising knowledge isn’t expert than you’re probably wondering what this  ... read more

When it comes to digital marketing there are various strategies that can be employed to generate leads and cultivate those leads to turn them into actual paying customers or clients. Pay per click (PPC) is one of these strategies, and chances are in your research to find the best marketing  ... read more

Three of the biggest tech companies reported quarterly financial results on Thursday, and as per usual, Google, Amazon, and Apple extended their usual dominance of the global economy. But who are we really focused on here? In the world of internet marketing, we focus on Google. Despite a growing number  ... read more

“Delivery method” setting in Google AdWords will have a significant impact on how your account functions and the data and opportunities that will be provided to your account as a result.  This is one of many settings that can be found under the “Settings” tab at the campaign level.  When  ... read more

It’s old news that people frequently use their mobile devices to explore the internet. However, you shouldn’t take for granted that those mobile users will contribute to the success of your pay-per-click campaigns. Use the following suggestions to go mobile with your PPC strategy. Make Sure Your Website Is Optimized  ... read more

You put a lot of work into your content strategy so you can optimize engagement and boost search engine rankings. But are you making the most of seasonal keywords in your content? What are seasonal keywords? Is it worth the effort to incorporate them into your content? How can you  ... read more

Engagement is key to gaining and retaining customers, and surveys may play a role in boosting engagement even though your primary objective with surveys might be to perform market research. Learn a bit more about how surveys can serve this dual purpose. Surveys Let People Know You Care When you  ... read more