You put a lot of work into your content strategy so you can optimize engagement and boost search engine rankings. But are you making the most of seasonal keywords in your content? What are seasonal keywords? Is it worth the effort to incorporate them into your content? How can you read more

Engagement is key to gaining and retaining customers, and surveys may play a role in boosting engagement even though your primary objective with surveys might be to perform market research. Learn a bit more about how surveys can serve this dual purpose. Surveys Let People Know You Care When you read more

Snip! Snip! That’s the sound of what millions of people are doing every day to their cable. With options like, Sling, HBO Go, Netflix, Hulu, and Vue — why pay the high price for cable TV when you can get the channels that you want on all your devices for a fraction read more

Over the course of our 17 years in business, we’ve seen some pretty crazy scenarios and heard some outright falsehoods from potential clients. As with all things, agencies have different ways of structuring Sponsored Search agreements.  At Exults, one of our core principals is transparency; you should always have access read more