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Chopin Law Firm

The Chopin Law Firm

About

The Chopin Law Firm, a premier personal injury and maritime law practice based in Louisiana, sought to strengthen its digital presence and drive more qualified leads through organic search. With a strong referral base but limited visibility in competitive search results, the firm needed a robust SEO strategy to support growth across every parish in the state.

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The Challenge

Despite the firm’s stellar reputation, The Chopin Law Firm struggled to rank prominently for critical keywords in high-intent legal searches. Their site lacked optimized structure, localized content, and offsite authority signals, all of which limited their visibility and traffic. They needed to modernize their approach and scale their presence across Louisiana’s diverse legal market.

Before Exults
Chopin Law Firm old desktop
Chopin law firm
Chopin law firm

Our Creative Solution

Our Creative Solution

Exults developed and executed a full-spectrum SEO strategy, including:

  • Localized content creation for every parish in Louisiana to boost regional rankings.
  • Optimized and expanded pages for Maritime Law, Car Accidents, and Workers’ Compensation.
  • A robust blog publishing plan focused on industry news, legal trends, and high-intent search topics.
  • Technical onsite improvements: updated title tags, meta descriptions, schema markup, and image alt tags.
  • Offsite strategies including press release syndication, high-DA backlink acquisition, review monitoring, and Google Business Profile optimization.
After Exults
Chopin Law Firm mobile
Chopin Law Firm after exults work
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Results

296.2%
increase in Total Impressions (Google Search Console) From 474K to 1.88M — massive visibility growth across search.
39.73%
increase in Key Events (Google Analytics) From 146 to 204 — stronger user engagement and conversion signals.
36.40%
increase in Sessions (Google Analytics) From 3,219 to 4,392 — more site activity driven by organic traffic.

Ready to Grow?

If you’re looking to increase qualified traffic and turn searchers into leads, the Exults SEO team delivers performance you can measure. Contact us today to learn more.

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Established Key Performance Indicators (KPIs)
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